Beauflor® is a global flooring manufacturer offering stylish, high-performance flooring solutions for residential and commercial applications, with a strong focus on luxury vinyl roll flooring. Part of Beaulieu International Group, Beauflor combines global design expertise with U.S. manufacturing at its state-of-the-art facility in Cartersville, Georgia. Its curated collections feature realistic wood and stone visuals, on-trend colors and textures, and practical performance benefits including waterproof construction, durability, easy maintenance, and comfort underfoot.
For flooring retailers, Beauflor offers a versatile assortment designed to make flooring easier to sell and easier for consumers to choose. Collections such as Blacktex® HD, Craftech, Metro+, Reflect+, and Omega+ provide options across a range of styles, applications, and price points, including solutions for busy households, high-traffic spaces, and multifamily projects. With innovative backing technologies, flexible installation options, U.S.-made products, and a commitment to supporting its retail and distribution partners, Beauflor gives dealers compelling flooring solutions that combine design, performance, comfort, and value.