Book directly with CONNECTIONS HOUSING and mention you are attending the Gulf Coast Flooring Market.  DO NOT book with any agency as they have NO affiliation with GCFM.  GCFM housing has been contracted directly with Connections Housing.
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LIVE! Stage

Hands-on experience with the newest trends in flooring

The LIVE! Stage gives attendees a brand new market experience with live product demonstrations and discussions about new industry trends.

LIVE! Stage Demonstrations

In this open platform setting, buyers and exhibitors from across the region can discuss the latest product innovations and industry trends.

In a hands on, live stage format, LIVE! is designed to give attendees the opportunity to:

  • LEARN about new products
  • INNOVATE their businesses
  • VISUALIZE new design options and trends
  • EXPERIENCE new techniques that save time and money

Make sure you add the schedule below to your market itinerary this February!

LIVE! Stage Exhibitor Recognition

Thank you to these awesome exhibitors for taking an active role in our LIVE! Stage!

LIVE! Stage Presentation Schedule


Day 1: Thursday, February 13, 2020


11:00am – 11:30am

Increasing Flooring Margins while the Internet is Commoditizing Everything

  • John Weller, Floor Force
John is a Co-Founder & the Chief Innovation Officer of FloorForce, the largest website and digital marketing company in the Flooring industry. Before launching FloorForce, John spent most of his career in Sales and Sales Management. A defining moment in his career was the day in 1994 when his boss handed him a beeper. He soon realized that technology allowed him to meet his customers expectations at almost the instant they needed him. From that day forward, he stayed one step ahead of his competitors and rose through the corporate ranks.Today John gets great satisfaction in developing digital solutions that help Flooring Dealers succeed.

11:45am – 12:15pm

1:00pm – 1:30pm

Turning Your Family Flooring Business into a Household Name

  • Katie Tateishi, Floor Force
Katie is the VP of Enterprise at FloorForce, a digital marketing company for the flooring industry. Before FloorForce, Katie was the US and Global Media lead across SONOS and Ben & Jerry’s, at the award-winning advertising agency 360i. She is an expert in digital strategy and brand building. Katie is a long-distance runner, and has  completed two marathons.

1:45pm – 2:15pm

3:00pm – 6:00pm

Your Happy Hour Entertainment

  • Shabram & The Fam

Day 2: Friday, February 14, 2020

11:00am – 11:30am

From NFL Cheerleader to Flooring Dealer. My Story

11:45am – 12:15pm

1:00pm – 1:30pm

What every Dealer can learn from my time at Google

  • Todd Saunders, Floor Force
Todd is the CEO at FloorForce, a digital marketing company for the flooring industry. Before FloorForce, Todd worked on the AdWords team at Google, where he helped local retailers generate more leads. He’s an expert in digital strategy & has had 100 foster brothers/sisters.