At this time of global concern, the health and safety of our communities, customers, and team members are of the utmost importance to us, and we are committed to the overall well-being of the industry. We understand the impact COVID-19 is having on those who surround us and are fully committed to supporting those in our community. Know that you are not alone as we face this crisis together. Click here to read about the measures we're taking to make our markets safer.
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Exhibitor Zone

Everything you need to know to exhibit at market
Welcome to the Exhibitor Zone

Our goal is to help you have a well organized and successful market.

All mandatory forms, supplier order forms as well as market information can be found in this zone.

*We are working on this page to bring you updated information in regards to our new March date pattern.  Please check back soon to place your order or inquire about services for the Southeast Flooring Market.

We look forward to welcoming you to Atlanta in March!


Checklist & Reminders

Act Now

Pre-Show Reminders

  • October 2020 – March 2021: Market Your Booth Presence On Social Media
  • Send Event Invites Through Dealer Invites Program






Monday, February 8, 2021

Monday, February 15, 2021


  • Electrical Orders Due
  • Internet Order Dues
  • Air/Water/Gas Orders Due

Friday, March 5, 2021

Tuesday, March 9, 2021


Market Schedule

Exhibitor Setup

Tuesday, March 9, 2021
8:00am – 5:00pm

Wednesday, March 10, 2021
8:00am – 5:00pm

Thursday, March 11, 2021
7:00am – 9:00am

Market Hours

Thursday, March 11, 2021
10:00am – 6:00pm
*9:00am – 10:00am reserved for at-risk attendees

Friday, March 12, 2021
10:00am – 3:00pm
*9:00am – 10:00am reserved for at-risk attendees

Exhibitor Move Out

Friday, March 12, 2021
3:00pm – 8:00pm


Cobb Galleria Centre
2 Galleria Pkwy,
Atlanta, GA 30339


Please contact our operations team with any questions about your exhibit set-up:

Barbara Stroup
770-559-0293 ext. 4

Sammie Baker
770-559-0293 ext. 2



General Information

General Service Contractor: Labor, freight and booth furnishings
Booth Services: Direct Links
Mandatory Forms
Certificate of Insurance


Forms to be sent directly to

Click here for instructions how on to set up your insurance certificate.

If you do not have an insurance company and need a resource, please click here to purchase your market insurance certificate.

Registration & Badges

PRE-REGISTRATION REQUIRED: To facilitate a safe environment and to manage traffic flow and physical distancing, attendees and exhibitors are required to pre-register for the 2021 Southeast Flooring Market. All attendees and exhibitors are required to agree to the Flooring Markets Attendance agreement & Code of Conduct Policy. Upon entry to market each day, all exhibitors will be required to complete a mobile health screening through the HealthShield Bot (this is a simple link sent to your phone with health screening questions).

BADGE LIMIT: Due to new standards for safe, physical distancing, exhibitors will be limited on the number of staff badges based on their space size.  For every 100 sq. ft. in an exhibit space, 2 exhibitors will be allowed. If you have booth set-up personnel who are not attending market days, do not include them on your pre-registration.  Booth set-up personnel will be issued special wristbands to access the building on set-up day(s).  If you have any questions or concerns, please contact Sammie Baker at

VIP Lists
Exhibitors are encouraged to send a list of their top 100 buyers to receive priority treatment and a personal invitation to market. Exhibitors who participate in the VIP program and submit a minimum of 100 buyers will receive $100 in drink tickets, a bolded listing in the market directory, and 1 complimentary social media post of the content of their choice. Click here to download a template. Submit lists to

Lead Retrieval
To order Lead Retrieval, go online to to place your order or fill out this Lead Retrieval Order Form and email or mail back to the Eleventh & Gather office. Please place your orders by Monday, February 8, 2021 to receive the lowest rates. Prices will increase after this date. Please contact Kelcey Stenson at Eleventh & Gather with questions or order forms.

Eleventh & Gather
6840 Meadowridge Court
Alpharetta, GA 30005
Exhibitor Booth Inclusions

All booths are sold as raw space only with a contracted OPTION for you to add a drape package when you are booking your booth space.

Furniture, including table & chairs, nor temporary flooring, including carpet, is included in your booth fees.

Your booth fee includes:
      • Floor decal with company logo
      • Customized marketing tools & invitations
      • VIP buyer nominations for your top 100 accounts

If you need to order drape or marketing tools, please contact Sammie Baker.

Official Show Contractors
General Service Contractor Shepard Exposition Services
Electrical Cobb Galleria Centre
Catering Cobb Galleria Centre
Registration Eleventh & Gather Registration
Lead Retrieval Eleventh & Gather Registration
Exhibitor Insurance Insurance4Exhibitors
Housing Sheraton Suites & Renaissance Atlanta Waverly


Hotels & Travel

Reserve Your Room

SEFM Hotel Group Rate
Accommodations are available for the 2021 SEFM. We have a group block available at the Sheraton Suites Galleria and Renaissance Atlanta Waverly Hotel. Reserve your rooms by Monday, February 15, 2021 to receive the discounted group rates.

Event Parking

Parking is available at the Cobb Galleria Centre for a daily rate of $7.

Click here for Directions & Parking.


In-Booth & Event Catering

In-Booth Catering is available through the Cobb Galleria Centre. Click to view the 2021 SEFM Catering Menu.

Shipping & Market Move-In

Advanced Shipping

Save Time & Money
Send your freight to the advance warehouse to ensure a timely delivery. 

      • Tuesday, February 9, 2021: First day of warehouse shipments without a surcharge
      • Tuesday, March 2, 2021: Last day for warehouse shipments without a surcharge
      • Friday, March 5, 2021: Last day for warehouse deliveries
      • Tuesday, March 9, 2021: First day freight can arrive at market facility

Advanced Shipments Address:

[Exhibiting Co. and Booth Number]
Southeast Flooring Market
c/o Shepard Exposition Services
1790 Marietta Blvd
Atlanta, GA 30318

Please refer to your Material Handling documents in your Shepard Kit to review shipping rates.

Login to check material handling rates on market shipments:

Direct Shipping

Direct Shipping Address: Must not be delivered prior to Tuesday, March 9, 2021.

c/o Shepard Exposition Services
[Exhibiting Co. Name and Booth Number]
Southeast Flooring Market
Cobb Galleria Centre
2 Galleria Pkwy SE
Atlanta, GA 30339

Login to check material handling rates on market shipments:

Outbound Shipments

Outbound Shipments

It is the responsibility of each exhibitor to arrange for transportation of booth materials after the event. Our Customer Service Representatives are available pre show, during the show, and during move out to assist you in arranging shipping through our official carrier Shepard Logistics. For peace of mind and easy set up, contact Shepard Logistics before the event for transportation services to and from the event.

Shepard does not provide UPS, FED-EX, or other carrier specific labels. Exhibitors must schedule pick ups directly with all carriers as well as provide carrier specific shipping labels.

Please view Outbound Shipping documents in your Shepard Exhibitor Services Kit.

Move In

Move-In Date & Time
Exhibitors sending freight directly to the Cobb Galleria Centre cannot move in prior to move in unless an appointment has been made with Barbara Stroup.

Move-In Schedule

Tuesday, March 9th: 8:00am – 5:00pm

Wednesday, March 10th: 8:00am – 5:00pm

POV: Privately Operated Vehicles Program

The Cobb Galleria Centre will not allow any motorized vehicles to be operated by an exhibitor within the boundaries of the campus.

Pallet Program


Please find information regarding pallets in the Material Handling Documents of your Shepard Exhibitor Services Kit.


Electric, Water & Air

We are working to bring you updated service forms to reflect the new March date pattern. Check back in January for these service forms.

Electrical Service

Click here for the Electrical Order Form. Please submit orders within 14 days of market.

Air, Gas, Water, & Drain Services

Click here for the Compressed Air, Gas, Water & Drain Services Order Form. Please submit orders within 14 days of market.


Internet & Telecom

We are working to bring you updated service forms to reflect the new March date pattern. Check back in January for this service.

Click here for the Internet Order Form. Please submit orders within 14 days of market.

Marketing: Tools for a successful market

Marketing Toolkit

Help your brand rise above the rest! Boost exposure with these promotional opportunities. Order your free marketing toolkit today.

Free Marketing Resources

  • Appointment Postcards
  • Custom Social Media Assets
  • Custom PDF Invite
  • Custom Email Invite
  • Custom Banner Ad
  • Company Online Profile
  • VIP Buyer Nominations

Paid Marketing Resources

  • Show Directory Ad
  • Sponsorships
  • Website Banner Ads
  • Newsletter Banner Ads
  • Email Sponsor
Free Promotional Opportunities

Sammie Baker
770-559-0293 ext. 2

Paid Promotional Opportunities

Contact Your Sales Rep

Interested in being featured on our social media or website? Email images, copy, & a testimonial to for free exposure!


Stand out from the crowd!
Sponsorships help set you apart from the pack and stand out as an industry leader. Sponsors are acknowledged on the Southeast Flooring Market website, within all attendee marketing materials, within our on-site graphics and featured in the registration portal and the market directory.

VIP Buyers

Take advantage of our top marketing program.
You, as an exhibitor, are able to give your top buyers priority treatment! Exhibitors are able to provide a list of their top 100 buyers to receive a personal invite to market plus priority treatment. Click here to download a template.

Exhibitors who participate and submit a minimum of 100 buyers will receive $100 in market drink tickets, a bolded listing in the market directory, and 1 complimentary, exclusive social media post of the content of their choice.

There is no charge for participating in this program and all lists are kept private.

Please submit any questions and all list entries to:

Sammie Baker
770-559-0293 ext. 2

Donations to Habitat For Humanity ReStore

Donate your flooring products after market.
This year the Southeast Flooring Market has partnered with Habitat for Humanity ReStore to accept donations at the end of market. You, as an exhibitor, are encouraged to donate products on-site rather than throw them away!

Sign Up to Donate
Check back here for order form.

Exhibitors are encouraged to donate rather than throw away products on-site. Exhibitors must completely dismantle and stack flooring onto the donation pallet, label the product with our CHARITY DONATION label and we will take it from there.

REMEMBER: your booth area must be clean and clear of all product after market in order to avoid post market cleaning charges as outlined in your exhibitor services kit posted within the Exhibitor Zone.

Rules & Regulations

Labor Rules & Jurisdiction

Please review the SEFM Labor Rules & Jurisdiction.

      • Labor
        Georgia is a “right-to-work” state. Exhibitor personnel may set up their own exhibits if so desired using their own tools and company personnel. Union Labor is available to assist in the installation and dismantling of exhibit booths. Exhibit labor, freight and rigging labor, electricians and plumbers can be arranged for at established rates, using the enclosed order forms.
      • Exhibit Labor Jurisdiction
        Exhibit labor claims jurisdiction for the installation, dismantling, and first cleaning of prefabricated exhibits and displays when this work is done by Shepard personnel. They may be employed by completion of labor forms enclosed in this manual. Union Labor is not required to put your products on display, to open cartons containing your products, nor to perform testing, maintenance or repairs on your products.
      • Material/Freight Handling Jurisdiction
        Shepard Exposition Services has the responsibility of receiving and handling all exhibit materials and empty crates that comes in via over the road carriers. It is Shepard’s responsibility to manage docks and schedule vehicles for the smooth and efficient move-in and move-out of the exhibition. Shepard will not be responsible, however, for any materials they do not handle. Exhibitors may not operate or utilize any type of powered or mechanical equipment Vehicles must not be left unattended at the loading areas. Any unattended vehicles will be towed at the owner’s expense. The Fire Marshal absolutely prohibits the storage of empty containers in the exhibit hall. Arrangements have been made with Shepard Exposition Services to store empty crates. Please refer to the Material Handling Information sheet in the service manual for the handling of empties, disposal of skids, etc.
      • Gratuities/Breaks
        Tipping is expressly prohibited. This includes such practices as giving money, merchandise, or other special consideration for services rendered. Do not give coffee breaks other than mid-morning and mid-afternoon, when the union has a 15 minute paid break. Meal breaks are one hour. Any attempt to solicit a gratuity by an employee for any service should be reported immediately to Shepard Exposition Services.
      • In General
        Exhibitors do not have to respond to grievances or complaints from union and trade personnel with respect to work jurisdictions. Please refer all such disputes and/or questions to Shepard management personnel immediately.
      • Safety
        Safety of everyone working in the hall is of our utmost concern at all times. Standing on chairs, tables and other rental furniture is prohibited. This furniture is not engineered to support your standing weight. Shepard Exposition Services cannot be held responsible for injuries or falls caused by the improper use of this furniture. If assistance is required in assembling your booth, please order labor on the Labor Order Form included in this manual and the necessary ladders and tools will be provided.
Exhibitor Appointed Contractors

Please find the Exhibitor Appointed Contractor form on Page 11 of the SEFM Shepard Exhibitor Kit. Please complete and submit form to Shepard by Tuesday, February 9, 2021.