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Exhibitor Zone

Everything you need to know to exhibit at market
Welcome to the Exhibitor Zone

Our goal is to help you have a well organized and successful market.

All mandatory forms, supplier order forms as well as market information can be found in this zone.

We look forward to welcoming you to Atlanta in January!


Checklist & Reminders

Act Now

Pre-Show Reminders

  • October 2019 – January 2020: Market Your Booth Presence On Social Media
  • Send Event Invites Through Feathr
  • Register Your Booth Staff
    • All exhibitors must register in advance.


Friday, November 22, 2019

Sunday, December 1, 2019

Monday, December 2, 2019

Sunday, December 15, 2019

Monday, December 16, 2019

Friday, December 20, 2019

Thursday, January 2, 2020

Sunday, January 5, 2020


Market Schedule

Exhibitor Setup

Tuesday, January 26, 2021
9:00am – 5:00pm

Wednesday, January 27, 2021
8:00am – 6:00pm

Thursday, January 28, 2021
7:00am – 9:00am

Market Hours

Thursday, January 28, 2021
10:00am – 6:00pm
*9:00am – 10:00am reserved for at-risk attendees

Friday, January 29, 2021
10:00am – 3:00pm
*9:00am – 10:00am reserved for at-risk attendees

Exhibitor Move Out

Friday, January 29, 2021
3:00pm – 7:00pm


Cobb Galleria Centre
2 Galleria Pkwy,
Atlanta, GA 30339


Please contact our operations team with any questions about your exhibit set-up:

Barbara Stroup
770-559-0293 ext. 4

Sammie Baker
770-559-0293 ext. 2



General Information

General Service Contractor: Labor, freight and booth furnishings
Booth Services: Direct Links
Mandatory Forms
Certificate of Insurance


Forms to be sent directly to

Click here for instructions how on to set up your insurance certificate.

If you do not have an insurance company and need a resource, please click here to purchase your market insurance certificate.

Registration & Badges

PRE-REGISTRATION REQUIRED: To facilitate a safe environment and to manage traffic flow and physical distancing, attendees and exhibitors are required to pre-register for the 2021 Southeast Flooring Market.

BADGE LIMIT: Due to new standards for safe, physical distancing, exhibitors will be limited on the number of staff badges based on their space size.  For every 100 sq. ft. in an exhibit space, 2 exhibitors will be allowed. If you have booth set-up personnel who are not attending market days, do not include them on your pre-registration.  Booth set-up personnel will be issued special wristbands to access the building on set-up day(s).  If you have any questions or concerns, please contact Sammie Baker at

Red Carpet Club Nomination lists to be sent directly to

Lead Retrieval
To order Lead Retrieval, go online to to place your order or fill out this Lead Retrieval Order Form and email or mail back to the Eleventh & Gather office. Please place your orders by December 7, 2020 to receive the lowest rates. Please contact Kelcey Stenson at Eleventh & Gather with questions or order forms.

Eleventh & Gather
6840 Meadowridge Court
Alpharetta, GA 30005
Exhibitor Booth Inclusions

All booths are sold as raw space only with a contracted OPTION for you to add a drape package when you are booking your booth space.

Furniture, including table & chairs, nor temporary flooring, including carpet, is included in your booth fees.

Your booth fee includes:
      • Floor decal with company logo
      • Customized marketing invitations
      • Red Carpet Club nominations for your top 25 accounts

If you need to order drape, marketing invitations or submit RCC nominations, please contact Sammie Baker.

Official Show Contractors
General Service Contractor Shepard Exposition Services
Electrical Cobb Galleria Centre
Catering Cobb Galleria Centre
Registration Eleventh & Gather Registration
Lead Retrieval Eleventh & Gather Registration
Exhibitor Insurance Insurance4Exhibitors
Housing Sheraton Suites

Hotels & Travel

Reserve Your Room

SEFM Hotel Group Rate
Check back in October for hotel information.

Event Parking

Parking is available at the Cobb Galleria Centre for a daily rate of $5.


In-Booth & Event Catering

In-Booth Catering is available through the Cobb Galleria Centre. Click to view the 2020 SEFM Catering Order Form.

Shipping & Market Move-In

Advanced Shipping

Save Time & Money
Send your freight to the advance warehouse to ensure a timely delivery. Must arrive on or before January 2!

      • December 12, 2019: First day of warehouse shipments without a surcharge
      • December 30, 2019: Last day for warehouse shipments without a surcharge
      • Thursday, January 2, 2020: Last day for warehouse deliveries

Advanced Shipments Address:

[Exhibiting Co. and Booth Number]
Southeast Flooring Market
c/o Shepard Exposition Services
1790 Marietta Blvd
Atlanta, GA 30318

Please refer to your Material Handling documents in your Shepard Kit to review shipping rates.

Login to check material handling rates on market shipments:

Direct Shipping

Direct Shipping Address: Must not be delivered prior to January 5, 2020.

c/o Shepard Exposition Services
[Exhibiting Co. Name and Booth Number]
Southeast Flooring Market
Cobb Galleria Centre
2 Galleria Pkwy SE
Atlanta, GA 30339

Login to check material handling rates on market shipments:

Outbound Shipments

Outbound Shipments

It is the responsibility of each exhibitor to arrange for transportation of booth materials after the event. Our Customer Service Representatives are available pre show, during the show, and during move out to assist you in arranging shipping through our official carrier Shepard Logistics. For peace of mind and easy set up, contact Shepard Logistics before the event for transportation services to and from the event.

Shepard does not provide UPS, FED-EX, or other carrier specific labels. Exhibitors must schedule pick ups directly with all carriers as well as provide carrier specific shipping labels.

Target Plan

Move In Date & Time
Exhibitors sending freight directly to the Cobb Galleria Centre cannot move in prior to move in unless an appointment has been made with Barbara Stroup.

Move In Schedule

Sunday, Jan 5th: Noon – 6:00 PM

Monday Jan 6th: 8:00 AM – 8:00 PM

POV: Privately Operated Vehicles Program

The Cobb Galleria Centre will not allow any motorized vehicles to be operated by an exhibitor within the boundaries of the campus.

Pallet Program


Please find information regarding pallets in the Material Handling Documents of your Shepard Exhibitor Kit.


Electric, Water & Air

Electrical Service
Electrical and Lighting can be ordered through the Cobb Galleria Centre. View the order form, here.

Please order your electrical as soon as possible and remember to include the location grid noted where you would like the power drop(s). Please place all orders by December 20, 2019.


Internet & Telecom

Please view the order form, here.

Click here for the Boomer Instructions.

Click here to review the Welcome Letter.

Marketing: Tools for a successful market

Marketing Toolkit

Help your brand rise above the rest! Boost exposure with these promotional opportunities. Order your free marketing toolkit today.

Free Marketing Resources

  • Appointment Postcards
  • Custom Social Media Assets
  • Custom PDF Invite
  • Custom Email Invite
  • Custom Banner Ad
  • Company Online Profile
  • VIP Buyer Nominations

Paid Marketing Resources

  • Show Directory Ad
  • Sponsorships
  • Website Banner Ads
  • Newsletter Banner Ads
  • Email Sponsor
Free Promotional Opportunities

Sammie Baker
770-559-0293 ext. 2

Paid Promotional Opportunities

Contact Your Sales Rep

Interested in being featured on our social media or website? Email images, copy, & a testimonial to for free exposure!


Stand out from the crowd!
Sponsorships help set you apart from the pack and stand out as an industry leader. Sponsors are acknowledged on the Southeast Flooring Market website, within all attendee marketing materials, within our on-site graphics and featured in the registration portal and the show program.

Red Carpet Club: VIP Nominations

Take advantage of our top marketing program.
You, as an exhibitor, are able to wine and dine your top buyers at the Red Carpet Club at the SE Flooring Market! The top 250 accounts are nominated by our exhibitors to be invited to the prestigious Red Carpet Club and enjoy:

      • Personalized invitations to the show
      • Free Wi-Fi
      • Complimentary food and beverages
      • And More!
There is no charge for participating in this program and all lists are kept private.

Nominate your top buyers
Download the Red Carpet Club Nomination Form to help set up your Red Carpet Club list.

Please submit any questions and all list entries to:

Sammie Baker
770-559-0293 ext. 2

Donations to Habitat For Humanity ReStore

Donate your flooring products after market.
This year the Southeast Flooring Market has partnered with Habitat for Humanity ReStore to accept donations at the end of market. You, as an exhibitor, are encouraged to donate products on-site rather than throw them away!

Sign Up to Donate
Submit the donation form to confirm your donation.

Exhibitors are encouraged to donate rather than throw away products on-site. Exhibitors must completely dismantle and stack flooring onto the donation pallet, label the product with our CHARITY DONATION label and we will take it from there.

REMEMBER: your booth area must be clean and clear of all product after market in order to avoid post market cleaning charges as outlined in your exhibitor services kit posted within the Exhibitor Zone.

Rules & Regulations

Labor Rules & Jurisdiction

Please download and review the SEFM Labor Rules & Jurisdiction Form

      • Labor
        Georgia is a “right-to-work” state. Exhibitor personnel may set up their own exhibits if so desired using their own tools and company personnel. Union Labor is available to assist in the installation and dismantling of exhibit booths. Exhibit labor, freight and rigging labor, electricians and plumbers can be arranged for at established rates, using the enclosed order forms.
      • Exhibit Labor Jurisdiction
        Exhibit labor claims jurisdiction for the installation, dismantling, and first cleaning of prefabricated exhibits and displays when this work is done by Shepard personnel. They may be employed by completion of labor forms enclosed in this manual. Union Labor is not required to put your products on display, to open cartons containing your products, nor to perform testing, maintenance or repairs on your products.
      • Material/Freight Handling Jurisdiction
        Shepard Exposition Services has the responsibility of receiving and handling all exhibit materials and empty crates that comes in via over the road carriers. It is Shepard’s responsibility to manage docks and schedule vehicles for the smooth and efficient move-in and move-out of the exhibition. Shepard will not be responsible, however, for any materials they do not handle. Exhibitors may not operate or utilize any type of powered or mechanical equipment Vehicles must not be left unattended at the loading areas. Any unattended vehicles will be towed at the owner’s expense. The Fire Marshal absolutely prohibits the storage of empty containers in the exhibit hall. Arrangements have been made with Shepard Exposition Services to store empty crates. Please refer to the Material Handling Information sheet in this service manual for the handling of empties, disposal of skids, etc.
      • Gratuities/Breaks
        Tipping is expressly prohibited. This includes such practices as giving money, merchandise, or other special consideration for services rendered. Do not give coffee breaks other than mid-morning and mid-afternoon, when the union has a 15 minute paid break. Meal breaks are one hour. Any attempt to solicit a gratuity by an employee for any service should be reported immediately to Shepard Exposition Services.
      • In General
        Exhibitors do not have to respond to grievances or complaints from union and trade personnel with respect to work jurisdictions. Please refer all such disputes and/or questions to Shepard management personnel immediately.
      • Safety
        Safety of everyone working in the hall is of our utmost concern at all times. Standing on chairs, tables and other rental furniture is prohibited. This furniture is not engineered to support your standing weight. Shepard Exposition Services cannot be held responsible for injuries or falls caused by the improper use of this furniture. If assistance is required in assembling your booth, please order labor on the Labor Order Form included in this manual and the necessary ladders and tools will be provided.
Exhibitor Appointed Contractors

Please find the Exhibitor Appointed Contractor form on Page 7 of the SEFM Shepard Exhibitor Kit. Please complete and submit form to Shepard by Tuesday, December 10, 2019.