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Exhibitor Zone

Everything you need to know to exhibit at market
Welcome to the Exhibitor Zone

Our goal is to help you have a well organized and successful market.

All mandatory forms, supplier order forms as well as market information can be found in this zone.

We look forward to welcoming you to Atlanta in January!


Checklist & Reminders

Act Now

Pre-Show Reminders

  • Send Your Feathr Emails
  • October 2019 – January 2020: Market Your Booth Presence On Social Media


Sunday, September 1, 2019

  • Final Payments Due for Booth Space
  • Feathr Digital Marketing Toolkit: Setup with Market Maker Events

Tuesday, October 1, 2019

Friday, October 25, 2019

Tuesday, November 19, 2019

Sunday, December 15, 2019

Monday, December 16, 2019

Friday, December 20, 2019


Market Schedule

Exhibitor Setup

Sunday, January 5, 2020
12:00pm – 6:00 pm

Monday, January 6, 2020
8:00am – 8:00pm

Tuesday, January 7, 2020
7:00am – 9:00am

Market Hours

Tuesday, January 7, 2020
9:00am – 6:00pm

Wednesday, January 8, 2020
9:00am – 3:00pm

Exhibitor Move Out

Wednesday, January 8, 2020
3:00pm – 7:00pm


Cobb Galleria Centre
2 Galleria Pkwy,
Atlanta, GA 30339


Please contact our operations team with any questions about your exhibit set-up:

Bruce Wilson

Barbara Stroup
770-559-0293 ext. 4

Sammie Baker
770-559-0293 ext. 2



General Information

General Service Contractor: Labor, freight and booth furnishings
Booth Services: Direct Links
Registration & Badges

Lead Retrieval
To order Lead Retrieval, go online to to place your order or fill out this Lead Retrieval Order Form and email or mail back to the QMS office. Please place your orders by December 7, 2019 to receive the lowest rates. Please contact Kelcey Stenson at QMS with questions or order forms.

QMS Services, Inc.
6840 Meadowridge Court
Alpharetta, GA 30005
Exhibitor Booth Inclusions

All booths are sold as raw space only with a contracted OPTION for you to add a drape package when you are booking your booth space.


Your booth fee includes
      • Floor decal with company logo
      • Customized marketing invitations
      • Red Carpet Club nominations for your top 25 accounts

If you need to order drape, marketing invitations and RCC nominations, please contact Sammie Baker

Official Show Contractors
General Service Contractor Shepard Exposition Services
Electrical Cobb Galleria Centre
Catering Cobb Galleria Centre
Registration QMS Registration
Lead Retrieval QMS Registration
Exhibitor Insurance Insurance4Exhibitors
Housing Sheraton Suites

Hotels & Travel

Reserve Your Room

SEFM Hotel Group Rate
The Sheraton Suites Galleria is offering a group rate for attendees and exhibitors at the SE Flooring Market. Please be aware of hotel scams. Reserve your room by December 16, 2019 to receive the group discounted rates.

Event Parking

Parking is available at the Cobb Galleria Centre for a daily rate of $5.


In-Booth & Event Catering

In-Booth Catering is available through the Cobb Galleria Centre. Click to view the 2020 SEFM Catering Order Form.

Host an appetizer or offer drink tickets to customers during Happy Hour on the market floor, January 7 from 3-6 PM.

Shipping & Market Move-In

Advanced Shipping

Save Time & Money
Send your freight to the advance warehouse to ensure a timely delivery.

      • December 12, 2019: First day of warehouse shipments without a surcharge
      • December 30, 2019: Last day for warehouse shipments without a surcharge
      • Thursday, January 2, 2020: Last day for warehouse deliveries

Advanced Shipments Address:

[Exhibiting Co. and Booth Number]
Southeast Flooring Market
c/o Shepard Exposition Services
1790 Marietta Blvd
Atlanta, GA 30318

Please refer to your Material Handling documents in your Shepard Kit to review rates.

Direct Shipping

Direct Shipping Address:

c/o Shepard Exposition Services
[Exhibiting Co. Name and Booth Number]
Southeast Flooring Market
Cobb Galleria Centre
2 Galleria Pkwy SE
Atlanta, GA 30339

Sunday, January 5, 2020, 8:00 AM: First day freight can arrive at show facility

Outbound Shipments

Outbound Shipments

It is the responsibility of each exhibitor to arrange for transportation of booth materials after the event. Our Customer Service Representatives are available pre show, during the show, and during move out to assist you in arranging shipping through our official carrier Shepard Logistics. For peace of mind and easy set up, contact Shepard Logistics before the event for transportation services to and from the event.

Shepard does not provide UPS, FED-EX, or other carrier specific labels. Exhibitors must schedule pick ups directly with all carriers as well as provide carrier specific shipping labels.

Target Plan

Move In Date & Time
Exhibitors sending freight directly to the Cobb Galleria Centre cannot move in prior to move in unless an appointment has been made with Barbara Stroup.

Move In Schedule

Sunday, Jan 5th: Noon – 6:00 PM

Monday Jan 6th: 8:00 AM – 8:00 PM

POV: Privately Operated Vehicles Program

The Cobb Galleria Centre will not allow any motorized vehicles to be operated by an exhibitor within the boundaries of the campus.

Pallet Program


Please find information regarding pallets in the Material Handling Documents of your Shepard Exhibitor Kit.


Electric, Water & Air

Electrical Service
Electrical and Lighting can be ordered through the Cobb Galleria Centre. View the order form, here.

Please order your electrical as soon as possible and remember to include the location grid noted where you would like the power drop(s). Please place all orders by December 20, 2019.


Internet & Telecom

Please view the order form, here.

Marketing: Tools for a successful market

Marketing Toolkit

Help your brand rise above the rest! Boost exposure with these promotional opportunities. Order your free marketing toolkit today.

Free Marketing Resources

  • Appointment Postcards
  • Custom Social Media Assets
  • Custom PDF Invite
  • Custom Email Invite
  • Custom Banner Ad
  • Company Online Profile
  • VIP Buyer Nominations
Paid Marketing Resources

  • Show Directory Ad
  • Sponsorships
  • Website Banner Ads
  • Newsletter Banner Ads
  • Email Sponsor
Free Promotional Opportunities

Sammie Baker
770-559-0293 ext. 2

Paid Promotional Opportunities

Lisa Lundrigan
770-559-0293 ext. 6

Interested in being featured on our social media or website? Email images, copy, & a testimonial to for free exposure!


Stand out from the crowd!
Sponsorships help set you apart from the pack and stand out as an industry leader. Sponsors are acknowledged on the Southeast Flooring Market website, within all attendee marketing materials, within our on-site graphics and featured in the registration portal and the show program.

Red Carpet Club: VIP Nominations

Take advantage of our top marketing program.
You, as an exhibitor, are able to wine and dine your top buyers at the Red Carpet Club at the SE Flooring Market! The top 250 accounts are nominated by our exhibitors to be invited to the prestigious Red Carpet Club and enjoy:

      • Personalized invitations to the show
      • Free Wi-Fi
      • Complimentary food and beverages
      • And More!
There is no charge for participating in this program and all lists are kept private.

Nominate your top buyers
Download the Red Carpet Club Nomination Form to help set up your Red Carpet Club list.

Please submit any questions and all list entries to:

Sammie Baker
770-559-0293 ext. 2

Rules & Regulations

Labor Rules & Jurisdiction

Please download and review the SEFM Labor Rules & Jurisdiction Form

      • Labor
        Georgia is a “right-to-work” state. Exhibitor personnel may set up their own exhibits if so desired using their own tools and company personnel. Union Labor is available to assist in the installation and dismantling of exhibit booths. Exhibit labor, freight and rigging labor, electricians and plumbers can be arranged for at established rates, using the enclosed order forms.
      • Exhibit Labor Jurisdiction
        Exhibit labor claims jurisdiction for the installation, dismantling, and first cleaning of prefabricated exhibits and displays when this work is done by Shepard personnel. They may be employed by completion of labor forms enclosed in this manual. Union Labor is not required to put your products on display, to open cartons containing your products, nor to perform testing, maintenance or repairs on your products.
      • Material/Freight Handling Jurisdiction
        Shepard Exposition Services has the responsibility of receiving and handling all exhibit materials and empty crates that comes in via over the road carriers. It is Shepard’s responsibility to manage docks and schedule vehicles for the smooth and efficient move-in and move-out of the exhibition. Shepard will not be responsible, however, for any materials they do not handle. Exhibitors may not operate or utilize any type of powered or mechanical equipment Vehicles must not be left unattended at the loading areas. Any unattended vehicles will be towed at the owner’s expense. The Fire Marshal absolutely prohibits the storage of empty containers in the exhibit hall. Arrangements have been made with Shepard Exposition Services to store empty crates. Please refer to the Material Handling Information sheet in this service manual for the handling of empties, disposal of skids, etc.
      • Gratuities/Breaks
        Tipping is expressly prohibited. This includes such practices as giving money, merchandise, or other special consideration for services rendered. Do not give coffee breaks other than mid-morning and mid-afternoon, when the union has a 15 minute paid break. Meal breaks are one hour. Any attempt to solicit a gratuity by an employee for any service should be reported immediately to Shepard Exposition Services.
      • In General
        Exhibitors do not have to respond to grievances or complaints from union and trade personnel with respect to work jurisdictions. Please refer all such disputes and/or questions to Shepard management personnel immediately.
      • Safety
        Safety of everyone working in the hall is of our utmost concern at all times. Standing on chairs, tables and other rental furniture is prohibited. This furniture is not engineered to support your standing weight. Shepard Exposition Services cannot be held responsible for injuries or falls caused by the improper use of this furniture. If assistance is required in assembling your booth, please order labor on the Labor Order Form included in this manual and the necessary ladders and tools will be provided.
Exhibitor Appointed Contractors

Please find the Exhibitor Appointed Contractor form on Page 7 of the SEFM Shepard Exhibitor Kit. Please complete and submit form to Shepard by Tuesday, December 10, 2019.