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2020 Information & Rates

See more buyers. Sell more flooring.

We invite you to exhibit in the 2020 Southeast Flooring Market (SEFM) at the Cobb Galleria Centre in Atlanta, Georgia.

Inside Southeast Flooring Market

Once again, SEFM will be co-located with the Mohawk annual dealer meeting held in the adjacent ballroom.

Mohawk has doubled their space size and hotel block, anticipating a much larger 2020 market. Their commitment coupled with all of the other exhibitors will make this a must-attend event for buyers in the region.  Don’t miss out! Sign up today.

Exhibitors value regional markets because they are able to gain exposure with strong buyer attendance, take advantage of low exhibit costs, and accomplish a high ROI. The top reasons companies exhibit at the Flooring Markets are:

  • Sales lead generation
  • Brand building
  • Relationship management

The exhibit floor comprises 70% manufacturers and 30% distributors.

The 2019 SE Flooring Market drew top retailers, builders and designers from the following states:

  • Georgia
  • Florida
  • North Carolina
  • South Carolina
  • Alabama
  • Mississippi
  • Kentucky
  • Tennessee
  • Ohio
  • Michigan
  • Minnesota
  • Wisconsin
  • Missouri
  • Louisiana
  • Texas
  • California
  • Virginia
Product Categories include:
  • Carpet
  • Rugs
  • Hardwoods
  • Engineered hardwoods
  • Tile
  • Laminate
  • Resilient LVP
  • Resilient LVT
  • Stone
  • Tools & Equipment
  • Technology
  • Installation products
  • Underlayment
  • Carpet sewing machines
  • Supplies
Exhibition Sales

Please contact your sales representative today to discuss your space needs:

Kathy Sullivan
Email Kathy
770-559-0293 ext. 9

Angela O’Reilly
Email Angela
770-559-0293 ext. 3

Space Information

From a fully customized exhibit to a turnkey solution, the Southeast Flooring Market offers several options to meet your needs.

Our focus is on organizing a first-class event that won’t break the bank! Our rates are half of the other flooring shows across the U.S. because we want exhibitors to realize a high return on their investment. The best part about exhibiting at the Cobb Galleria Centre is you can move in your own goods! General service contractor, Shepard Exposition Services will be available in case you want to hire labor to help unload/load or if your products require the use of a forklift but otherwise, you are free to set up your own booth and bring in your own products.

Space Rates*

In order to keep exhibitors’ ROI as high as possible, we offer the most competitive rates in the industry.

Each booth at the Southeast Flooring Market is sold as raw space. Exhibitors are encouraged to bring their own equipment and displays. You can also order your booth equipment through our general service contract, Shepard (see exhibitor kit). Carpet or flooring is not required, but it is encouraged for the comfort of your staff and visitors to your booth since the trade show floor is concrete.

Drape Packages

$1.99 per linear foot: for linear booths that are 10′ deep, two 33″ high side walls and one 8′ back wall will be draped in white. For booths larger than 10′ in depth, side walls and back walls will be 8′ high with white drape.

Payment Schedule

Once your space has been confirmed through the contracting process, a 50% deposit will be due with the contract to secure the space. Final payments will be due on September 1, 2019. After September 1, 2019, all booths must be paid in full at the time of contracting.

  • 50% due with contract
  • 50% final payment due September 1, 2019

Space Rates

Prices below are per square feet of exhibition space

3000+ sqft


2000-2999 sqft


1200-1999 sqft


700-1199 sqft


300-699 sqft


100-299 sqft

*Note: All booths sold as raw space

Market Schedule

Exhibitor Move-in & Registration: 

Sunday, January 5, 2020

8:00am – 5:00pm

Monday, January 6, 2020

8:00am – 8:00pm

Day 1: Tuesday, January 7, 2020

7:00am – 8:30am

Exhibitor Move-in and Registration

9:00am – 6:00pm

Market Hours

  • @11:00am – LIVE Session: Increasing Flooring Margins while the Internet is Commoditizing Everything- John Weller, Chief Innovation Officer at FloorForce
  • @11:45am – Product Demo: Traxx Corporation
  • @1:00pm – LIVE Session: Turning Your Family Flooring Business into a Household Name- Katie Tateishi
  • @3:00pm – 6:00 pm – HAPPY HOUR- Live music on the Live! Stage by Friends from College

Day 2: Wednesday, January 8, 2020

9:00am – 3:00pm

Market Hours

  • @11:00am – LIVE Session: From NFL Cheerleader to Flooring Dealer. My Story- Nichole Beyers
  • @1:00pm – LIVE Session: What every Dealer can learn from my time at Google- Todd Saunders

3:00pm – 7:00pm

Exhibitor Move-Out

  • All exhibits must be cleared by 7:00 pm