Book directly with the SHERATON SUITES HOTEL and mention you are attending the Southeast Flooring Market.  DO NOT book with any agency as they have NO affiliation with SEFM.  SEFM housing has been contracted directly with the Sheraton Suites.
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LIVE! Stage

Hands-on experience with the newest trends in flooring

The LIVE! Stage gives attendees a brand new market experience with live product demonstrations and discussions about new industry trends.

LIVE! Stage Demonstrations

In this open platform setting, buyers and exhibitors from across the region can discuss the latest product innovations and industry trends.

In a hands on, live stage format, LIVE! is designed to give attendees the opportunity to:

  • LEARN about new products
  • INNOVATE their businesses
  • VISUALIZE new design options and trends
  • EXPERIENCE new techniques that save time and money

Make sure you add the schedule below to your market itinerary this January!

LIVE! Stage Exhibitor Recognition

Thank you to these awesome exhibitors for taking an active role in our LIVE! Stage!

LIVE! Stage Presentation Schedule

Day 1: Tuesday, January 7, 2020

11:00am – 11:30am

Increasing Flooring Margins while the Internet is Commoditizing Everything.

  • John Weller, Floor Force
John is a Co-Founder & the Chief Innovation Officer of FloorForce, the largest website and digital marketing company in the Flooring industry. Before launching FloorForce, John spent most of his career in Sales and Sales Management. A defining moment in his career was the day in 1994 when his boss handed him a beeper. He soon realized that technology allowed him to meet his customers expectations at almost the instant they needed him. From that day forward, he stayed one step ahead of his competitors and rose through the corporate ranks. Today John gets great satisfaction in developing digital solutions that help Flooring Dealers succeed.

11:45am – 12:15pm

100% RH Protection: Save Time & Money with 2 Traxx Options

  • Michael Lassetter, Traxx Corporation

Michael Lassetter currently Director of Sales for Eastern Region for Traxx Corporation, where he has been employed for the last 12 years. Michael has been in the flooring industry for 38 years with experience in Installation, product development, manufacturing, and Sales. Michael is a member of CFI, FCICA as well as other industry associations. When not working, Michael enjoys golf and motorcycle riding.

1:00pm – 1:30pm

Turning Your Family Flooring Business into a Household Name

  • Katie Tateishi, Floor Force
Katie is the VP of Enterprise at FloorForce, a digital marketing company for the flooring industry. Before FloorForce, Katie was the US and Global Media lead across SONOS and Ben & Jerry’s, at the award-winning advertising agency 360i. She is an expert in digital strategy and brand building. Katie is a long-distance runner, and has  completed two marathons.

1:45pm – 2:15pm

3:00pm – 6:00pm

Your Happy Hour Entertainment

  • Friends From College

Day 2: Wednesday, January 8, 2020

11:00am – 11:30am

From NFL Cheerleader to Flooring Dealer. My Story

  • Nichole Beyers, Floor Force
Nicole is the owner of Quality Carpet Outlet, a family run business that was started by her parents Robert and Cynthia Creadon in 1989. Nichole has an MBA and has held marketing roles in health care and insurance over the last 15 years where she lead go to market strategy.  She was also an NFL cheerleader for the Tampa Bay Buccaneers.

11:45am – 12:15pm

1:00pm – 1:30pm

What every Dealer can learn from my time at Google

  • Todd Saunders, Floor Force
Todd is the CEO at FloorForce, a digital marketing company for the flooring industry. Before FloorForce, Todd worked on the AdWords team at Google, where he helped local retailers generate more leads. He’s an expert in digital strategy & has had 100 foster brothers/sisters.

 
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