Book directly with the SHERATON SUITES HOTEL and mention you are attending the Southeast Flooring Market.  DO NOT book with any agency as they have NO affiliation with SEFM.  SEFM housing has been contracted directly with the Sheraton Suites.
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Market Schedule

Join thousands of flooring professionals from every segment of the industry.

Attendee Market Schedule

Day 1: Tuesday, January 7, 2020

9:00am – 6:00pm

Market Hours

  • @11:00am – LIVE Session: Increasing Flooring Margins while the Internet is Commoditizing Everything- John Weller, Chief Innovation Officer at FloorForce
  • @11:45am – Product Demo: Traxx Corporation – Michael Lassetter
  • @1:00pm – LIVE Session: Turning Your Family Flooring Business into a Household Name- Katie Tateishi, Floor Force
  • @3:00pm – 6:00 pm – HAPPY HOUR- Live music on the Live! Stage by Friends from College

6:00pm – 9:00pm

Mohawk Opening Night Party


*Open to All Mohawk Dealers

Day 2: Wednesday, January 8, 2020

9:00am – 3:00pm

Market Hours

  • @11:00am – LIVE Session: From NFL Cheerleader to Flooring Dealer. My Story- Nichole Beyers, Floor Force
  • @1:00pm – LIVE Session: What every Dealer can learn from my time at Google- Todd Saunders, Floor Force