At this time of global concern, the health and safety of our communities, customers, and team members are of the utmost importance to us, and we are committed to the overall well-being of the industry. We understand the impact COVID-19 is having on those who surround us and are fully committed to supporting those in our community. Know that you are not alone as we face this crisis together. Click here to read about the measures we're taking to make our markets safer.
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Save The Date!

Southwest Flooring Market Returns January 7-8, 2021
Register To AttendExhibit With Us

Source Regionally, Grow Exponentially.

Together Again.

With overwhelming support from buyers, we are excited to be moving forward with our annual Southwest Flooring Market! Bringing together retailers and exhibitors is more important now than ever. Our team is committed to your health & well-being, and we are working diligently to bring you a comfortable market experience that is critically needed to grow your business. Be sure to view our full COVID-19 Preparedness Plan to see the safety measures being put in place.

2020 Premier Sponsors



at the 2020 SWFM.


of attendees

are key buying decision-makers.


of Attendees

said they were likely to come again in 2021.


attendance reason in 2020

was to scope out new products from trusted vendors.

What Is The Southwest Flooring Market?

We’ve gathered up past DFW-area exhibitors, added a few new ones, and placed them all together in a football stadium! Located in the AT&T Stadium, Home of the Dallas Cowboys, the 2021 Southwest Flooring Market will give buyers one place to find everything they need in flooring. Don’t miss out on the most exciting event of the year!

Bringing together hundreds of products under one roof, this exclusive buying opportunity gives exhibitors an organized space to display their best flooring products, while attendees get the full experience of attending a world-class flooring market in their region. Join us for this premier market and enjoy Dallas’s bustling night life and entertainment scene.


AT&T Stadium
Arlington, TX

Market Dates & Times

Thursday, January 7, 2021
9:00 am – 7:00 pm
*8:00 am – 9:00 am reserved for at-risk attendees

Friday, January 8, 2021
9:00 am – 2:00 pm
*8:00 am – 9:00 am reserved for at-risk attendees

Watch the ’19 Southwest Flooring Market Recap

Who Attends

Builders & Remodelers
Contractors & Installers

Who Exhibits

Flooring Manufacturers
Flooring Distributors
Technology Providers
Service Providers

“Seeing the newest and hottest trends and technology in the flooring industry is so important for our business to be on top of it as a retailer. A very large flooring distributor told me that it’s a ‘must see’ event!”

— William Johnson

In-A-Fix Floors, LLC

“It’s important for me to attend this show to see suppliers and their new products that are relevant to the area. Being informed and knowledgeable about what’s new in the industry allows me to make sure I am aware of, and offer the latest trends to my customers.”

— Gregg Jones

Dallas Carpet Outlet

“This is something that has needed to happen for a long time. As store owners, having everyone in one place is a benefit because we have more time to shop their products… distributors are excited to have it one place.”

— Carl Noble

Church & Office Carpets

News & Insights

The latest flooring events, press and views from your southwest marketplace.

#FlooringMarkets #SWFM


Key 2020 Exhibitors

We thank our customers who exhibited across multiple flooring markets in 2020.