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Explore. Discover. Connect.

The Southwest Flooring Market is the premier live flooring event serving the Southwest! This is your chance to access the latest in product innovation and network with leading dealers and designers in the flooring industry. Our team is excited to create a market experience that sets your business up for success. Save the Date: Our next market opens January 9-10, 2025.

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We’ve Got You Covered



See new products and innovations first-hand.



Engage face-to-face with manufacturers and suppliers.



Meet with industry professionals and peers in a fun setting.



Take advantage of event only deals and promotions.

Thank you to our 2024 Premier Partners & Sponsors

Over 800


at the 2024 SWFM.


of attendees

are key buying decision-makers.


of Attendees

said they were likely to come again in 2025.


attendance reason in 2024

was to scope out new products from new and current vendors.

What Is The Southwest Flooring Market?

The 2025 Southwest Flooring Market will give buyers one place to find everything they need in flooring. Don’t miss out on the first flooring event of the year serving the Southwest!

With great anticipation, we announce the Southwest Flooring Market is moving the new Arlington Convention Center in Arlington, TX, January 9-10, 2025. The convention center will offer participants a traditional exhibit hall setting, opposed to a stadium environment, carefully designed with flooring attendees’ and exhibitors’ needs in mind.


Arlington Convention Center
1601 E. Randol Mill Rd
Arlington TX 76011

Market Dates & Times

Thursday, January 9, 2025

Friday, January 10, 2025

2025 SWFM New Location!

Who Attends

Builders & Remodelers
Contractors & Installers

Who Exhibits

Flooring Manufacturers
Flooring Distributors
Technology Providers
Service Providers

Ultimate Floors eagerly anticipates the exciting changes coming to the Southwest Flooring Market in 2025 at the Arlington Convention Center. We’re particularly interested in exploring the new floor plan and reconnecting with existing clients while forging new partnerships in a fresh environment.

— Ron Dardashti

Managing Partner, Ultimate Floors

“Attending SW Flooring Market has been amazing the last couple of years! I am looking forward to attending, meeting new reps but most of all seeing old friends! I’m so excited to attend with my new team!”

— Angie Weber

Interior Designer, Nico Tati Designs

“Seeing the newest and hottest trends and technology in the flooring industry is so important for our business to be on top of it as a retailer. A very large flooring distributor told me that it’s a ‘must see’ event!”

— William Johnson

In-A-Fix Floors, LLC

“My experience at SWFM was great! Everyone was so helpful and I was so thrilled to see some of my go-to vendors in attendance – Plus getting to familiarize myself with some other flooring vendors I haven’t had the opportunity to meet yet. When in the flooring industry there are so many companies, almost all of them updating products quarterly, that it’s hard to visit all of them to educate yourself on product knowledge. So, it’s very convenient to have everyone under on roof! Plus, this event makes for great networking.”

— Mialou Stevens

Malibu Floors

News & Insights

The latest flooring events, press and views from your southwest marketplace.

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