2021 Information & RatesSee more buyers. Sell more flooring.
We invite you to exhibit in the 2021 Southwest Flooring Market (SWFM) at the AT&T Stadium.
Inside Southwest Flooring Market
Dallas has become one of the leading buying markets of the flooring industry.
Exhibitors value regional markets because they are able to gain exposure with strong buyer attendance, take advantage of low exhibit costs, and accomplish a high ROI. The top reasons companies exhibit at the Flooring Markets are:
- Sales lead generation
- Brand building
- Relationship management
The exhibit floor comprises 70% manufacturers and 30% distributors.
Most of the DFW-area exhibitors from past years, as well as a lot of new companies to the region, are exhibiting at the SWFM 2021.
Product Categories include:
- Engineered hardwoods
- Resilient LVP
- Resilient LVT
- Tools & Equipment
- Installation products
- Carpet sewing machines
From a fully customized exhibit to a turnkey solution, the Southwest Flooring Market offers several options to meet your needs.
Our focus is on organizing a first-class event that won’t break the bank! Our rates are half of the other flooring shows across the U.S. because we want exhibitors to realize a high return on their investment.
SPACE RATES – ALL SPACE SOLD AS RAW SPACE
In order to keep exhibitors’ ROI as high as possible, we offer the most competitive rates in the industry.
Each booth at the Southwest Flooring Market is sold as raw space. Exhibitors are encouraged to bring their own equipment and displays. You can also order your booth equipment through our general service contractor, Shepard (see exhibitor kit).
$1.99 per linear foot: for linear booths that are 10′ deep, two 33″ high side walls and one 8′ back wall will be draped in white. For booths larger than 10′ in depth, side walls and back walls will be 8′ high with white drape.
Carpet or flooring does not come with your booth space and is not required, but it is encouraged for the comfort of your staff and visitors to your booth since the market floor is concrete.
Once your space has been confirmed through the contracting process, a 50% deposit will be due with the contract to secure the space. Final payments will be due on August 3, 2020. After August 3, 2020, all booths must be paid in full at the time of contracting.
- 50% due with contract
- 50% final payment due August 3, 2020
All exhibition spaced prices sold in square feet
|Space Size||Standard Rate (after July 15)|