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2021 Information & Rates

See more buyers. Sell more flooring.

We invite you to exhibit in the 2021 Southwest Flooring Market (SWFM) at the AT&T Stadium – your chance to see buyers in Q1!


Dallas has become one of the leading buying markets of the flooring industry.

Our attendee surveys have shown strong support for moving forward with our regional events, so they can see new products and kickstart their businesses in 2021. Exhibitors value regional markets because they are able to gain exposure with strong, quality buyer attendance, take advantage of low exhibit costs, and accomplish a high ROI. Not to mention, the 2021 Flooring Markets are the only markets open to all retailers in Q1! The top reasons companies exhibit at the Flooring Markets are:

  • Sales lead generation
  • Brand building
  • Relationship management

The exhibit floor comprises 70% manufacturers and 30% distributors.

Product Categories include:
  • Carpet
  • Rugs
  • Hardwoods
  • Engineered hardwoods
  • Tile
  • Laminate
  • Resilient LVP
  • Resilient LVT
  • Stone
  • Tools & Equipment
  • Technology
  • Installation products
  • Underlayment
  • Carpet sewing machines
  • Supplies
Exhibition Sales

Please contact your sales representative today to discuss your space needs:

Kathy Sullivan
Email Kathy
770-559-0293 ext. 9

Angela O’Reilly
Email Angela
770-559-0293 ext. 3

Space Information

From a fully customized exhibit to a turnkey solution, the Southwest Flooring Market offers several options to meet your needs.

Our focus is on organizing a first-class event that won’t break the bank! Our rates are half of the other flooring shows across the U.S. because we want exhibitors to realize a high return on their investment.


In order to keep exhibitors’ ROI as high as possible, we offer the most competitive rates in the industry.

Each booth at the Southwest Flooring Market is sold as raw space. Exhibitors are encouraged to bring their own equipment and displays. You can also order your booth equipment through our general service contractor, Shepard (see exhibitor kit).

Drape Packages

$1.99 per linear foot: for linear booths that are 10′ deep, two 33″ high side walls and one 8′ back wall will be draped in white. For booths larger than 10′ in depth, side walls and back walls will be 8′ high with white drape.

Carpet or flooring does not come with your booth space and is not required, but it is encouraged for the comfort of your staff and visitors to your booth since the market floor is concrete.

Payment Schedule

Once your space has been confirmed through the contracting process, a 50% deposit will be due with the contract to secure the space. Final payments will be due on August 3, 2020. After August 3, 2020, all booths must be paid in full at the time of contracting.

  • 50% due with contract
  • 50% final payment due August 3, 2020

Space Rates

All exhibition spaced prices sold in square feet

Space Size   Standard Rate (after July 15)
3000+ sqft   $13.25
2000-2999 sqft   $15.50
1200-1999 sqft   $19.50
700-1199 sqft   $22.50
300-699 sqft   $23.50
100-299 sqft   $29.50
Note: All booths sold as raw space