2025 Information & Rates
See more buyers. Sell more flooring.We invite you to exhibit in the 2025 Southwest Flooring Market (SWFM) at the Arlington Convention Center in Arlington, TX!
WHY EXHIBIT?
Dallas has become one of the leading buying markets of the flooring industry.
Our attendee surveys have shown strong support for moving forward with our regional events, so they can see new products and kickstart their businesses in 2025. Exhibitors value regional markets because they are able to gain exposure with strong, quality buyer attendance, take advantage of low exhibit costs, and accomplish a high ROI. The top reasons companies exhibit at the Flooring Markets are:
- Sales lead generation
- Brand building
- Relationship management
The exhibit floor comprises 70% manufacturers and 30% distributors.
Product Categories include:
- Carpet
- Rugs
- Hardwoods
- Engineered hardwoods
- Tile
- Laminate
- Resilient LVP
- Resilient LVT
- Stone
- Tools & Equipment
- Technology
- Installation products
- Underlayment
- Carpet sewing machines
- Supplies
Exhibition Sales
Please contact your sales representative today to discuss your space needs:
Kathy Sullivan
Email Kathy
770-559-0293 ext. 9
Angela O’Reilly
Email Angela
770-559-0293 ext. 3
Don’t have a Sales Rep?
Contact:
Sammie Nipper
Email Sammie
770-559-0293 ext. 2
Space Information
From a fully customized exhibit to a turnkey solution, the Southwest Flooring Market offers several options to meet your needs.
Our focus is on organizing a first-class event that won’t break the bank! Our rates are half of the other flooring shows across the U.S. because we want exhibitors to realize a high return on their investment.
Hotel Room Requirements
Exhibitors are required to book room nights based on their space square footage. Exhibitors will be issued a promocode and can use the rooms for their teams, gift them to customers, or get customers to buy the rooms by sending them a link with the unique promocode.
Hotel Formula
100-299 sf: 2 Room nights per 100 sf
300-899 sf: 1.5 Room nights per 100 sf (round up)
900-up sf: 1 Room night per 100 sf (round up)
SPACE RATES – ALL SPACE SOLD AS RAW SPACE
In order to keep exhibitors’ ROI as high as possible, we offer the most competitive rates in the industry.
Each booth at the Southwest Flooring Market is sold as raw space. Exhibitors are encouraged to bring their own equipment and displays. You can also order your booth equipment through our general service contractor, Shepard (see exhibitor kit).
Drape Packages
$1.99 per linear foot: for linear booths that are 10′ deep, two 33″ high side walls and one 8′ back wall will be draped in white. For booths larger than 10′ in depth, side walls and back walls will be 8′ high with white drape.
Carpet or flooring does not come with your booth space and is not required, but it is encouraged for the comfort of your staff and visitors to your booth since the market floor is concrete.
Payment Schedule
Once your space has been confirmed through the contracting process, an invoice will be sent from Market Maker Events/Flooring Markets. A 50% deposit is due within 14 days to secure your booth space. Final balances will be due by August 1, 2024. If a deposit is not received within 14 days, your requested space is subject to be placed back into open inventory.
Space Rates
All exhibit space prices sold in square feet.
| Space Size |
Early-Bird Rate (Ends May 3, 2024) |
Standard Rate (After May 3, 2024) |
|---|---|---|
| 3000+ sqft | $14.00 | $16.40 |
| 2000-2999 sqft | $16.15 | $19.30 |
| 1200-1999 sqft | $20.30 | $24.25 |
| 700-1199 sqft | $23.50 | $27.95 |
| 300-699 sqft | $24.60 | $29.10 |
| 100-299 sqft | $30.50 | $34.90 |