At this time of global concern, the health and safety of our communities, customers, and team members are of the utmost importance to us, and we are committed to the overall well-being of the industry. We understand the impact COVID-19 is having on those who surround us and are fully committed to supporting those in our community. Know that you are not alone as we face this crisis together. Click here to read about the measures we're taking to make our markets safer.
Sign Up For Updates
Sign Up For Updates


Learn what sets the Southwest Flooring Market apart from other tradeshows in the industry

The central hub for buyers and exhibitors, the Southwest Flooring Market offers attendees an experience like none other.

Don’t miss out on the impressive list of exhibitors, showing the industry’s best and newest products, located inside the AT&T Stadium, and surrounded by Arlington’s brand new entertainment district!

About The Southwest Flooring Market

This January, the Southwest Flooring Market (SWFM) will be held at the AT&T Stadium—Home of the Dallas Cowboys! Located just 20 minutes from DFW airport, SWFM is bringing together hundreds of products under one roof—most of the DFW-area exhibitors will be joining us for the 2021 market.

This exclusive buying opportunity gives exhibitors an organized space to display their best flooring products, while attendees get the full experience through demonstrations and product sourcing they won’t find outside market.

SWFM serves as a unified ground for flooring suppliers and buyers to see the latest products, conduct business and network with others in their industry. Join us for premium flooring, night life and entertainment, and professional connections you can bring back with you to boost your business.


AT&T Stadium
Arlington, TX

Market Dates & Times

Thursday, January 7, 2021
9:00 am – 7:00 pm
*8:00 am – 9:00 am reserved for at-risk attendees

Friday, January 8, 2021
9:00 am – 2:00 pm
*8:00 am – 9:00 am reserved for at-risk attendees

See You At The Stadium

Who Attends

Builders & Remodelers
Contractors & Installers

Who Exhibits

Flooring Manufacturers
Flooring Distributors
Technology Providers
Service Providers