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Attendee FAQs

Find everything you need to know before attending the Southwest Flooring Market

Frequently Asked Questions by Attendees

How can I register to attend?

Pre-registration for SWFM 2023 is complimentary and will open in August 2022.

Where is the market taking place?

The 2023 Southwest Flooring Market will take place at Globe Life Field in Arlington, TX:

734 Stadium Dr
Arlington, TX 76011

What measures are the Flooring Markets taking in response to COVID-19?

Our top priority is your well-being. Our team is working hand-in-hand with our facilities and service providers in implementing all federal, state, CDC, and industry guidelines to ensure a safe and comfortable market experience.

Please visit our Safety Measures page to read more about the steps we’re taking.

I registered online, but I did not receive my confirmation, what should I do?

Please call Eleventh & Gather at 678-341-3000 to ensure your registration was properly processed.

What are the market hours?

Market Hours

Thursday, January 12, 2023
9:00 am – 5:00 pm

Friday, January 13, 2023
9:00 am – 2:00 pm

Is there any charge to attend the market?

There is no fee to attend market. Pre-registration will open in August 2022.

What hotels are in the area for me to stay?

Hotel information can be found here. The Live! By Loews Arlington Hotel is our official hotel partner for the Southwest Flooring Market. Click here to book rooms at our special block at the Loews.

Can I bring my child with me?

Yes, badges for children are free. 

Children under 14 years of age must be accompanied by an adult at all times. Guardians are asked to help maintain a professional, disturbance-free exhibition environment. Children under 18 are not allowed in the exhibit hall during exhibition move-in and move-out for their own safety.

Where can I park?

Complimentary Event Parking is available in lot 10 of the AT&T Stadium.  The entrance to the market is at Door K.  Lot 10 is off of Randol Mill Rd between AT&T Way.

Click here for google maps directions


Do I have to pay for parking?

Complimentary Event Parking is available at the AT&T Stadium. Please park in Lot 10. The main entrance is at door K.

RideShare Information

Attendees must tell their Rideshare Drivers (Uber, Lyft, Taxi, etc.) to drop them off in Lot 10 for a private event instead of the official game day ride share area in Lot 15.