At this time of global concern, the health and safety of our communities, customers, and team members are of the utmost importance to us, and we are committed to the overall well-being of the industry. We understand the impact COVID-19 is having on those who surround us and are fully committed to supporting those in our community. Know that you are not alone as we face this crisis together. Click here to read about the measures we're taking to make our markets safer.
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Exhibitor FAQs

Brush up on the essentials about exhibiting at Southwest Flooring Market

Frequently Asked Questions by Exhibitors

How much does it cost to exhibit?

Exhibit costs depend on booth space and size. View our exhibit rates and information.

Please contact our sales team for any booth requests or questions:

Angela O’Reilly
770-559-0293 ext. 3

Kathy Sullivan
770-559-0293 ext. 9

Where is the market taking place?

The 2021 Southwest Flooring Market will be held at the AT&T Stadium.


1 AT&T Way, Arlington, TX 76011

How do I register my booth staff?

All booth staff must have a badge to enter the exhibit hall. To facilitate a safer environment and to manage traffic flow and physical distancing, attendees and exhibitors are required to pre-register for the 2021 Southwest Flooring Market.

BADGE LIMIT: Due to new standards for safe, physical distancing, exhibitors will be limited on the number of staff badges based on their space size.  For every 100 sq. ft. in an exhibit space, 2 exhibitors will be allowed. If you have booth set-up personnel who are not attending market days, do not include them on your pre-registration.  Booth set-up personnel will be issued special wristbands to access the building on set-up day(s).  If you have any questions or concerns, please contact Sammie Baker at

All badges will be pre-printed and mailed prior to market to the primary contact for your company.

Exhibitor registration is now open. Please use your booth number as your password. Click here to register

What measures are the Flooring Markets taking in response to COVID-19?

Your safety and well-being is our top priority. Our team is working hand-in-hand with our facilities and service providers in implementing all federal, state, CDC, and industry guidelines to ensure a safe and comfortable market experience.

Please visit our Safety Measures page to read more about the steps we’re taking.

What is included in the booth fees?

All booths are sold as raw space.  Your booth fees come with a free Marketing Toolkit that gives you customized graphics, invitations, and appointment postcards to send to customers and prospects you would like to invite to market.

Drape is not included in your booth fees. To order drape, please contact  Drape is $1.99 per linear foot.

Exhibitors are encouraged to bring their own booth displays, floor covering and equipment, but if you prefer to rent this equipment for a move-in ready booth, please refer to the exhibitor kit. Furniture, including table & chairs, and temporary flooring, including carpet, is not included in your initial booth fees.

When will I be able to order furnishings and electric?

Exhibitor services are available to order through Shepard.

Click to view the Exhibitor Services Kit.

Click to view the Electrical Flyer. Edlen is the official provider of electrical services and orders must be placed online at Please place orders by March 18, 2021.

We will send you reminder emails to order services. If the email on the booth contract is NOT the same email this information needs to go to, please contact us at 770-559-0293 ext. 4 to ensure the email is sent to the appropriate party.

What kind of tape can I use to adhere my flooring materials?

EXHIBITORS CAN NOT USE ANY TYPE TAPE, ADHESIVES, NAILS, SCREWS, VELCRO to adhere their flooring directly to the stadium floor. Any exhibitor that uses such will be assessed a minimum $10,000 charge from the AT&T Stadium.

When can I set up my exhibit space?

Exhibitor Move-In

Please follow the Target Move-In Plan to see your scheduled move-in time.

Monday, April 5 | 1:00pm – 6:00pm

Tuesday, April 6 | 8:00am – 6:00pm

Wednesday, April 7 | 8:00am – 8:00pm

If you need to alter your assigned move-in time, please contact:

Barbara Stroup | 770-559-0293 ext. 4 |

Is there free Wi-Fi?

Wi-Fi is generally complimentary in public areas within the facilities. If you require a dedicated IP address or hardline, refer to the building services order form in the exhibitor service kit.

Can I order food & beverages in my booth?

Yes, in-booth catering as well as pre-boxed lunches will be available for ordering.

Click below to view the catering menus. Please place in-booth catering orders through:

Chasity Abner
Catering & Special Events Manager

2021 Catering Menus:

Pre-boxed lunches and drink tickets are also available for purchase. Please fill out the form below to place an order. You will then receive an invoice from Market Maker Events confirming your order.

When can I begin to tear-down my booth?

Exhibitor Move-Out will begin Friday, April 9, 2021, at 2 PM. Early move-out is prohibited.

When do I need to be moved out by?

Exhibitors must have their booth property removed from the building within 4 hours of the end of the market. Please try to clean booth space as much as possible. If you leave anything in your space, you will be billed for labor to remove the items. Please be careful with the flooring. Any damages to the floor will be billed to the exhibitor.

Are there hotels in the area for me to stay?

Connections Housing is the official housing company of the Southwest Flooring Market. Please be aware of hotel scams. Connections Housing is the ONLY housing partner with the Southwest Flooring Market.

Click here to make your hotel reservations. Reserve your hotel rooms by March 11, 2021 to receive the special group rates. 

For any questions or concerns, please contact Connections Housing 9AM – 6PM (EST) Monday- Friday at 404-842-0000, or email at

Do I have to pay for parking?

Parking is free.  Please park in Lot 10.

Where can I park?

Free parking is available in lot 10 of the AT&T Stadium.  The entrance to the market is at Door K.  Lot 10 is off of Randol Mill Rd between AT&T Way.

Click here for google maps directions