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Exhibitor FAQs

Brush up on the essentials about exhibiting at Southwest Flooring Market

Frequently Asked Questions by Exhibitors

How much does it cost to exhibit?

Exhibit costs depend on booth space and size. View our exhibit rates and information.

Please contact our sales team for any booth requests or questions:

Angela O’Reilly
770-559-0293 ext. 3

Kathy Sullivan
770-559-0293 ext. 9

Don’t have a Sales Rep?

Sammie Baker
770-559-0293 ext. 2

Where is the market taking place?

The 2022 Southwest Flooring Market will be held at the AT&T Stadium.


1 AT&T Way, Arlington, TX 76011

How do I register my booth staff?

All booth staff must have a badge to enter the exhibit hall.

Exhibitor registration is now open. Click here to register online. Please use your booth number as your password. 

What measures are the Flooring Markets taking in response to COVID-19?

Your safety and well-being is our top priority. Our team is working hand-in-hand with our facilities and service providers in implementing all federal, state, CDC, and industry guidelines to ensure a safe and comfortable market experience.

Please visit our Safety Measures page to read more about the steps we’re taking.

What is included in the booth fees?

All booths are sold as raw space.  Your booth fees come with a free Marketing Toolkit that gives you customized graphics, invitations, and appointment postcards to send to customers and prospects you would like to invite to market. Click here to order your free marketing tools.

Drape is not included in your booth fees. To order drape, please contact  Drape is $1.99 per linear foot.

Exhibitors are encouraged to bring their own booth displays, floor covering and equipment, but if you prefer to rent this equipment for a move-in ready booth, please refer to the exhibitor kit. Furniture, including table & chairs, and temporary flooring, including carpet, is not included in your initial booth fees.

When will I be able to order furnishings and electric?

Exhibitor services are available to order through Shepard. The Exhibitor Services Kit will be available in Fall 2021.

We will send you reminder emails to order services. If the email on the booth contract is NOT the same email this information needs to go to, please contact us at 770-559-0293 ext. 4 to ensure the email is sent to the appropriate party.

Ordering for electrical services is now open. Please click here to place your orders. Orders are due by December 16, 2021. 

Are there hotels in the area for me to stay?

Hotel information will be available in Fall 2021.

What kind of tape can I use to adhere my flooring materials?

EXHIBITORS CAN NOT USE ANY TYPE TAPE, ADHESIVES, NAILS, SCREWS, VELCRO to adhere their flooring directly to the stadium floor. Any exhibitor that uses such will be assessed a minimum $10,000 charge from the AT&T Stadium.

Can I order food & beverages in my booth?

Yes, in-booth catering, pre-boxed lunches, and drink tickets will be available for ordering.

Click below to view the catering menus. Please place in-booth catering orders through:

Brittany Buyher
Special Events Sales Manager
(817) 892-4521

2022 Catering Menus:

Click here to order boxed lunches and drink tickets.

When can I set up my exhibit space?

Exhibitor Move-In

Please follow the Target Move-In Plan to see your scheduled move-in time.*

*All Exhibitors are required to be set and show ready no later than 6:00 PM on Wednesday, January 5th.

If you need to alter your assigned move-in time, please contact:

Barbara Stroup
770-559-0293 ext. 4

Where can I park?

Free parking is available in lot 10 of the AT&T Stadium.  The entrance to the market is at Door K.  Lot 10 is off of Randol Mill Rd between AT&T Way.

Click here for google maps directions

Do I have to pay for parking?

Parking is free.  Please park in Lot 10.

Where do I go when I arrive to market?

Exhibitor Arrival

All exhibitors need to come to registration at Door K to obtain their badge and pick up a lanyard. Exhibitor Appointed Contractors and set-up staff will need to obtain a wristband at registration in Door K.

Is there free Wi-Fi?

Wi-Fi is generally complimentary in public areas within the facilities. If you require a dedicated IP address or hardline, refer to the building services order form in the exhibitor service kit.

When can I begin to tear-down my booth?

Exhibitor Move-Out will begin Friday, January 7, 2022, at 2 PM. Early move-out is prohibited.

When do I need to be moved out by?

Exhibitors must have their booth property removed from the building by 8:00pm. Please try to clean booth space as much as possible. If you leave anything in your space, you will be billed for labor to remove the items. Please be careful with the flooring. Any damages to the floor will be billed to the exhibitor.