At this time of global concern, the health and safety of our communities, customers, and team members are of the utmost importance to us, and we are committed to the overall well-being of the industry. We understand the impact COVID-19 is having on those who surround us and are fully committed to supporting those in our community. Know that you are not alone as we face this crisis together. Click here to read about the measures we're taking to make our markets safer.
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Exhibitor FAQs

Brush up on the essentials about exhibiting at Southwest Flooring Market

Frequently Asked Questions by Exhibitors

How much does it cost to exhibit?

Exhibit costs depend on booth space and size. View our exhibit rates and information.

Please contact our sales team for any booth requests or questions:

Angela O’Reilly
770-559-0293 ext. 3

Kathy Sullivan
770-559-0293 ext. 9

Where is the market taking place?

The 2021 Southwest Flooring Market will be held at the AT&T Stadium.


1 AT&T Way, Arlington, TX 76011

What measures are the Flooring Markets taking in response to COVID-19?

Our team is working hand-in-hand with our facilities and service providers in implementing all federal, state, CDC, and industry guidelines to ensure a safe and comfortable market experience. Our top priority is your well-being.

Please visit our Safety Measures page to read more about the steps we’re taking to make our market safer.

What is included in the booth fees?

All booths are sold as raw space.  Your booth fees come with a free Marketing Toolkit that gives you customized graphics, invitations, and appointment postcards to send to customers and prospects you would like to invite to market.

Drape is not included in your booth fees. To order drape, please contact  Drape is $1.99 per linear foot.

Exhibitors are encouraged to bring their own booth displays, floor covering and equipment, but if you prefer to rent this equipment for a move-in ready booth, please refer to the exhibitor kit. Furniture, including table & chairs, and temporary flooring, including carpet, is not included in your initial booth fees.

When will I be able to order furnishings and electric?

Exhibitor services are available to order through Shepard. Our Shepard Exhibitor Kit and Exhibitor Zone page will be available soon. We will send you reminder emails to order services. If the email on the booth contract is NOT the same email this information needs to go to, please contact us at 770-559-0293 ext. 4 to ensure the email is sent to the appropriate party.

What kind of tape can I use to adhere my flooring materials?

EXHIBITORS CAN NOT USE ANY TYPE TAPE, ADHESIVES, NAILS, SCREWS, VELCRO to adhere their flooring directly to the stadium floor. Any exhibitor that uses such will be assessed a minimum $10,000 charge from the AT&T Stadium.

When can I set up my exhibit space?

Exhibitor Move-In

Please follow the Target Move-In Plan to see your schedule move-in time.

Monday, January 4 | TBD

Tuesday, January 5 | TBD

Wednesday, January 6 | TBD- 4:00 pm


January 6th at 4:30 pm, the SWFM will start building, Masonite removal, cleaning and sanitation and we are required to have all personal cleared from the building at that time.  Please plan your install accordingly.

If you need to alter your assigned move-in time, please contact:

Barbara Stroup | 770-559-0293 ext. 4 |

Is there free Wi-Fi?

Wi-Fi is generally complimentary in public areas within the facilities. If you require a dedicated IP address or hardline, refer to the building services order form in the exhibitor service kit.

Can I order food & beverages in my booth?

Yes, Catering information will be available after September 2020.

When can I begin to tear-down my booth?

Exhibitor Move-Out will begin Friday, January 8, 2021, at 1 PM. All exhibits must be cleared within 4 hours. Early move-out is prohibited.

When do I need to be moved out by?

Exhibitors must have their booth property removed from the building within 4 hours of the end of the market. Please try to clean booth space as much as possible. If you leave anything in your space, you will be billed for labor to remove the items. Please be careful with the flooring. Any damages to the floor will be billed to the exhibitor.

How do I register my booth staff?

All booth staff must have a badge to enter the exhibit hall. With current concerns in mind, we require all of our buyers, exhibitors and press to register in advance in order to obtain your market credentials in advance by mail. Any person or persons that do not register in advance may experience entrance delays on-site as we are regulating traffic for physically safe market flow.

Exhibitor registration will open in August 2020. Please use your booth number as your password.

Are there hotels in the area for me to stay?

Yes, hotels & rates will be available soon.

You can book your rooms through Connections Housing, the official housing company of the Southwest Flooring Market. Please be aware of hotel scams. Connections Housing is the ONLY housing partner with the Southwest Flooring Market. 

Do I have to pay for parking?

Parking is free.  Please park in Lot 10.

Where can I park?

Free parking is available in lot 10 of the AT&T Stadium.  The entrance to the market is at Door K.  Lot 10 is off of Randol Mill Rd between AT&T Way.

Click here for google maps directions