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Know Before You Go

A quick list of things to be aware of for a successful market.

We are very exited you will be joining us for the 2020 Southwest Flooring Market at the AT&T Stadium on January 9-10. In preparation for market, please make sure you are aware of the following items:

  • The market will take place along the club level of the AT&T Stadium.
  • Market Address:
    • AT&T Stadium | 1 AT&T Way, Arlington, TX 76011
  • When you arrive to market, please visit the registration desk, located just inside the SWFM main entrance at Door K, to pick up your badge and wristband. You must be badged at all times, including move-in and market days.
  • Complimentary parking is available to all attendees and exhibitors. Please park in Lot 10. Parking is always complimentary at private events at the AT&T Stadium!
  • Click here to review the TARGET MOVE IN Schedule to confirm your move in date and time.
  • Click here to review your material handling options and freight delivery options.
  • The Service Desk (Shepard & Edlen Electrical) is located in Booth 101.
  • Mohawk Employees – please pick up your badges at the Main SWFM Registration.
  • A Coat check will be available at no cost. No bags are allowed in, nor allowed to be stored at the stadium.
    • No suitcases will be stored in the stadium. – If you check out of your hotel before coming to the market, please leave your suitcase with your hotel valet.
    • Exhibitors needing to bring in additional product after the official opening of the Market, please use the K ½ door, marked as EXHIBITOR ONLY entrance.
  • Happy Hour is January 7, from 4-6 pm. Complimentary appetizers and cash bars will be located throughout the market floor. If you would like to entertain customers during happy hour, drink tickets may be purchased at registration for $10 each.
  • Food Service during Move-In: there are no concessions open during move-in and no outside food is allowed in the stadium. Please plan to send your set-up staff in rotations to local restaurants or order boxed lunches by December 18. Click here to order boxed lunches.
  • Food Service during Market Days: The main concession stand is located near booth 240 (Stadium section 219). Salads, wraps, sandwiches and beverages will be available for sale.
  • Please click here to view The Exhibitor Zone for all necessary exhibitor information and order forms.


  • Booth Inclusions: Your booth is sold as raw space only. Furniture, including tables & chairs, and temporary floor covering, such as carpet, is not included in your booth fees. We recommend bringing your own items or ordering these in advance through our General Contractor, Shepard Exhibition Services.
  • Move-In Schedule:
  • Market Hours:
    • January 7, 2021 | 9:00am-6:00pm
    • January 8, 2021 | 9:00am-3:00pm
  • Exhibitors may enter the market floor one hour before doors open.
  • Limited Trolley Service will be available from hotels included in the SWFM Block:
    • Thursday: January 7, 2021 | 7:00 AM – 10:00 AM (starting at the hotels) & 5:30 PM – 6:30 PM (starting at the Stadium)
    • Friday: January 8, 2021 | 8:00 AM – 10:00 AM (starting at the hotels) & 3:00 PM – 4:00 PM (starting at the Stadium)
  • Trolley shuttles and Rideshare pickup is located in front of the Stadium main entrance – Door A
  • SWFM Block Hotels:
    • Aloft Dallas Arlington: 2140 E Lamar Blvd, Arlington, TX 76006
    • Courtyard Dallas Arlington: 1500 Nolan Ryan Expressway Arlington, Texas 76011
    • Crowne Plaza Suites Arlington: 700 Avenue H E Arlington, TX 76011
    • DoubleTree by Hilton Arlington: 1507 N Watson Rd Arlington, TX 76006
    • Hawthorn Suites by Wyndham: 2401 Brookhollow Plaza Drive, Arlington, TX 76006
    • Hilton Arlington: 2401 E. Lamar Blvd, Arlington, TX 76006
    • Hyatt Place Dallas/Arlington: 2380 East Road to Six Flags, Arlington, TX 76011
    • Live! By Loews Arlington: 1600 E Randol Mill Road, Arlington, TX 76011
    • Sheraton Arlington: 1500 Convention Center Drive, Arlington, TX 76011
    • Springhill Suites by Marriott: 1975 E. Lamar Blvd, Arlington, TX 76006
  • Final Move-In on Market Days
    • Once you are badged and are looking to bring in any additional booth materials you will have express access though the K1/2 door.  NO Packages, boxes nor bags are allowed to enter through Main Entrance Door K. Look for the sign noting EXHIBITOR ENTRANCE ONLY (just to the right of the K ENTRY doors) for expedited entry.
  • Move-Out:
    • Friday, January 8, 2021 | 3:00pm – 7:00pm (Absolutely no early move-outs allowed.)
  • Contact your sales rep with any outstanding questions
Thank You to Our Premier Sponsors