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Exhibitor Zone

Everything you need to know to exhibit at market
Welcome to the Exhibitor Zone

Our goal is to help you have a well organized and successful market.

All mandatory forms, supplier order forms as well as market information can be found in this zone.

We look forward to welcoming you to Arlington in January!


Checklist & Reminders

Act Now

Pre-Show Reminders

  • October 2020 – January 2021: Market Your Booth Presence On Social Media
  • Send Invites Through Feathr
  • Register Booth Staff




Monday, December 17, 2020

Monday, January 6, 2020

Wednesday, January 8, 2020


Market Schedule

Exhibitor Setup

Monday, January 4, 2021

Tuesday, January 5, 2021

Wednesday, January 6, 2020
TBD – 4:00 pm

Thursday, January 7, 2020
7:00 am – 8:30 am

Market Hours

Thursday, January 7, 2021
9:00am – 7:00pm
*8:00am – 9:00am reserved for at-risk attendees

Friday, January 8, 2021
9:00am – 2:00pm
*8:00am – 9:00am reserved for at-risk attendees

Exhibitor Move Out

Friday, January 8, 2021
2:00pm – TBD


AT&T Stadium
1 AT&T Way,
Arlington, TX 76011


Please contact our operations team with any questions about your exhibit set-up:

Bruce Wilson

Barbara Stroup
770-559-0293 ext. 4

Sammie Baker
770-559-0293 ext. 2



General Information

General Service Contractor: Labor, freight and booth furnishings
Booth Services: Direct Links

Please refer to the Shepard Full-kit for more information. Due to new building requirements and in accordance to capacity regulations, all exhibitors MUST submit their Material Handling order form.  This will allow the building and Shepard to properly schedule on-site shipments in order to regulate the docks and move in doors.

Mandatory Forms
Certificate of Insurance


Forms to be directly sent to

Click here for instructions on how to set up your insurance certificate.

If you do not have an insurance company and need a resource, please click here to purchase your market insurance certificate.

Registration & Badges

To facilitate a safe environment and to manage traffic flow and physical distancing, attendees and exhibitors are required to pre-register for the 2021 Southwest Flooring Market.

BADGE LIMIT: Due to new standards for safe, physical distancing, exhibitors will be limited on the number of staff badges based on their space size.  For every 100 sq. ft. in an exhibit space, 2 exhibitors will be allowed. If you have booth set-up personnel who are not attending market days, do not include them on your pre-registration.  Booth set-up personnel will be issued special wristbands to access the building on set-up day(s).  If you have any questions or concerns, please contact Sammie Baker at

All Red Carpet Club Nominations to be sent directly to Exhibitors who participate in the Red Carpet Club will be eligible to receive the complete attendee list post-market, including email addresses.

Lead Retrieval
To order Lead Retrieval, go online to to place your order or fill out this Lead Retrieval Order Form and email or mail back to the QMS office. Please place your orders by December 7, 2020 to receive the lowest rates. Please contact Kelsey Wigley at QMS, with questions or order forms.


QMS Services, Inc.
6840 Meadowridge Court
Alpharetta, GA 30005
Exhibitor Booth Inclusions

All booths are sold as raw space only with a contracted OPTION for you to add a drape package when you are booking your booth space.

Furniture, including table & chairs, nor temporary flooring, including carpet, is included in your booth fees.

Your booth fee includes
      • Floor decal with company logo
      • Customized marketing invitations
      • Red Carpet Club nominations for your top 25 accounts

If you need to order drape, marketing invitations and RCC nominations, please contact Sammie Baker

Official Show Contractors
General Service Contractor Shepard Exposition Services
Electrical Edlen
Catering Legends Catering
Registration QMS Registration
Lead Retrieval QMS Registration
Exhibitor Insurance Insurance4Exhibitors
Housing Connections Housing

Hotels & Travel

Reserve Your Room

Connections Housing
Connections Housing is the only, official housing provider for the Southwest Flooring Market. Please be aware of hotel scams. Reserve your room by December 17, 2019 to receive the group discounted rates.


Event Parking
Complimentary Event Parking is available in Lot 10 of the AT&T Stadium. The entrance to the market is at Door K. Lot 10 is off of Randol Mill Rd between AT&T Way.

Rental Cars

Learn more about available rental car options.


In-Booth & Event Catering
AT&T Stadium In-Booth Catering Preparation & Service Guidelines

We are aware that you have concerns regarding in-booth catering, so we’ve reached out to the AT&T Stadium to ask them about back and front of house safety and food prep practices. Please take a moment and read the attached COVID-19 document.  If you have any additional questions prior to ordering in-booth catering, please reach out to:

Brittany Buyher
Special Events Sales Manager

Brittany can also assist with special menu needs that fit your budget and your taste buds.

Here are the 2021 Catering Menus.

Shipping & Market Move-In

Advanced Shipping

Material Handling

Due to new building requirements and in accordance to capacity regulations, all exhibitors MUST submit their Material Handling order form.  This will allow the building and Shepard to properly schedule on-site shipments in order to regulate the docks and move in doors.

Save Time & Money
Send your freight to the advance warehouse to ensure a timely delivery.

      • December 12, 2020: First day of warehouse shipments without a surcharge
      • December 30, 2020: Last day for warehouse shipments without a surcharge
      • January 3, 2020: Last day for warehouse deliveries
Advanced Shipping Address

[Exhibiting Co. Name & Booth Number]
Southwest Flooring Market
c/o Shepard Exposition c/o UPSF c/o Crane
4050 Valley View Ln. Ste 100
Irving, TX 75038

Click, HERE, to download advanced shipping labels. View the full exhibitor kit, HERE.

Login to check material handling rates on market shipments:

Direct Shipping
Direct Shipping Address

Southwest Flooring Market
c/o Shepard Exposition Services
[Exhibiting Co. Name & Booth Number]
Southwest Flooring Market
One AT&T Way
AT&T Stadium Arlington, TX 76011

Login to check material handling rates on market shipments:

Outbound Shipments

Outbound Shipments

Please find details and forms regarding shipments in the Shipping Documents included in your Shepard Exhibitor Kit.

Move-In & Delivery on Market Days

Know Before You Move-In

Exhibitors once you are badged and are looking to bring in any additional booth materials, boxes, or bags on Market Days, you will have express access though the K1/2 door.  Packages, boxes nor bags are allowed to enter through the Registration Area located inside the K Main Entrance Door.  Look for the sign noting EXHIBITOR ENTRANCE ONLY (just to the right of the K ENTRY doors) for expedited entry if you are bringing in materials on Market Days.  REMEMBER: you must have your badge on at all times.


Branded Truck Parking

Parking Your Branded Truck at the AT&T Stadium

Branded Trucks will be parked in Lot 10. When you arrive to market, you will need to check in with the service center once you are ready to park and Shepard will show you where to stage your truck. Reserve your spot by filling out the form below.


Target Plan

Please refer to your targeted move in schedule and plan to have your team register as they enter the building at the K1/2 entrance door.

Move In Date & Time
Exhibitor sending freight directly to the stadium cannot move in prior to the time noted on the target plan.

Are you looking to adjust your move in time?

Times may be adjusted if freight is sent to the warehouse. Please contact Barbara Stroup in writing to request any change in your scheduled target move in.

POV: Privately Operated Vehicles Program

The AT&T Stadium will not allow any motorized vehicles to be operated by an exhibitor within the boundaries of the campus.

Pallet Program


Please find information regarding pallets in the Material Handling Documents of your Shepard Exhibitor Kit.

Caravan Service to Gulf Coast Flooring Market

Ship Your Items Straight to GCFM

Easy and cost-saving freight delivery to your next event! Shepard Logistics Services if offering exhibitors at the Southwest Flooring Market a caravan service to ship your freight to the Gulf Coast Flooring Market taking place in February. All shipments will be transported to the advanced warehouse located in Mobile, AL for delivery on January 16, 2020.

Included in the service will be:

  • Exceptional customer service and overall value
  • Priority empty stickers
  • Outbound shrink wrap at no charge
  • Competitive pricing

To sign up, please fill out the form, HERE. Please return back to

Caravan orders must be received by Wednesday, January 8th in order to guarantee service.

Please include the payment authorization form if you do not have a credit card on file with Shepard. Material handling fees are billed separately and are not included in the caravan service.


Electric, Water & Air

Electrical Service
Edlen is our official and ONLY electrical and lighting contractor that is licensed to work within the AT&T Stadium.

Please order your electrical as soon as possible and remember to include the location grid noted where you would like the power drop(s). Please place your orders by December 17, 2020. Order online at

SWFM 2021 Electrical Flyer

If you have special needs or a question, please call Edlen customer services:

Edlen Electrical Exhibition Services
1201 Houston St.
Fort Worth, TX 76102
Phone: 817-698-4687
Fax: 817-698-4689

Email Edlen Electrical Exhibition Services

Internet & Telecom

The AT&T Stadium has wireless internet. If a hard line is required, please contact Kwanjai Stone for pricing and availability.

Marketing: Tools for a successful market

Marketing Toolkit

Help your brand rise above the rest! Boost exposure with these promotional opportunities. Order your free marketing toolkit today.

Free Marketing Resources

  • Appointment Postcards
  • Custom Social Media Assets
  • Custom PDF Invite
  • Custom Email Invite
  • Custom Banner Ad
  • Company Online Profile
  • VIP Buyer Nominations

Paid Marketing Resources

  • Show Directory Ad
  • Sponsorships
  • Website Banner Ads
  • Newsletter Banner Ads
  • Email Sponsor
Free Promotional Opportunities

Sammie Baker
770-559-0293 ext. 2

Paid Promotional Opportunities

Contact Your Sales Rep

Interested in being featured on our social media or website? Email images, copy, & a testimonial to for free exposure!


Stand out from the crowd!
Sponsorships help set you apart from the pack and stand out as an industry leader. Sponsors are acknowledged on the Southwest Flooring Market website, within all attendee marketing materials, within our on-site graphics and featured in the registration portal and the show program.

      • Learn More
      • Sign Up

Park Your Branded Vehicle!

Exhibitors have been given the opportunity to park their skinned trucks and vehicles outside the main entrance of the AT&T Stadium during market for no additional cost.

Red Carpet Club: VIP Nominations

Take advantage of our top marketing program.
You, as an exhibitor, are able to wine and dine your top buyers at the Red Carpet Club at the SW Flooring Market! The top 250 accounts are nominated by our exhibitors to be invited to the prestigious Red Carpet Club and enjoy:

      • Personalized invitations to the show
      • Free Wi-Fi
      • Complimentary food and beverages
      • And More!
There is no charge for participating in this program and all lists are kept private.

Nominate your top buyers
Download the Red Carpet Club Nomination Form to help set up your Red Carpet Club list.

Please submit any questions and all list entries to:

Sammie Baker
770-559-0293 ext. 2

Rules & Regulations

Labor Rules & Jurisdiction

Please download and submit the SWFM Labor Rules & Jurisdiction Form

      • Labor
        Texas is a “right-to-work” state. Exhibitor personnel may set up their own exhibits if so desired using their own non powered tools and full time company personnel. Union Labor is available to assist in the installation and dismantling of exhibit booths. Exhibit labor, freight and rigging labor, electricians and plumbers can be arranged for at established rates, using the enclosed order forms.
      • Exhibit Labor Jurisdiction
        Exhibitors may erect or dismantle their own exhibits provided they utilize their own fulltime company personnel. All hired labor must come from the union supplied labor. They may be employed by completion of labor forms enclosed in this manual. Union Labor is not required to put your products on display, to open cartons containing your products, nor to perform testing, maintenance or repairs on your products.
      • Material/Freight Handling Jurisdiction
        Shepard Exposition Services has the responsibility of receiving and handling all exhibit materials and empty crates that comes in via over the road carriers. It is Shepard’s responsibility to manage docks and schedule vehicles for the smooth and efficient move-in and move-out of the exhibition. Shepard will not be responsible, however, for any materials they do not handle. Exhibitors may unload their own privately owned vehicles provided they do not use any material handling equipment (forklifts, dollies, flat beds, pallet jacks, etc.) Vehicles must not be left unattended at the loading areas. Any unattended vehicles will be towed at the owner’s expense. The Fire Marshal absolutely prohibits the storage of empty containers in the exhibit hall. Arrangements have been made with Shepard Exposition Services to store empty crates. Please refer to the Material Handling Information sheet in this service manual for the handling of empties, disposal of skids, etc.
      • Gratuities/Breaks
        Tipping is expressly prohibited. This includes such practices as giving money, merchandise, or other special consideration for services rendered. Do not give coffee breaks other than mid-morning and mid-afternoon, when the union has a 15 minute paid break. Meal breaks are one hour. Any attempt to solicit a gratuity by an employee for any service should be reported immediately to Shepard Exposition Services.
      • In General
        Exhibitors do not have to respond to grievances or complaints from union and trade personnel with respect to work jurisdictions. Please refer all such disputes and/or questions to Shepard management personnel immediately.
      • Safety
        Safety of everyone working in the hall is of our utmost concern at all times. Standing on chairs, tables and other rental furniture is prohibited. This furniture is not engineered to support your standing weight. Shepard Exposition Services cannot be held responsible for injuries or falls caused by the improper use of this furniture. If assistance is required in assembling your booth, please order labor on the Labor Order Form included in this manual and the necessary ladders and tools will be provided.
Exhibitor Appointed Contractors

Please find the Exhibitor Appointed Contractor form on Page 7 of the SWFM Shepard Exhibitor Kit. Please complete and submit form to Shepard by December 12, 2019.