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Exhibitor Zone

Everything you need to know to exhibit at market
Welcome to the Exhibitor Zone

Our goal is to help you have a well organized and successful market.

All mandatory forms, supplier order forms as well as market information can be found in this zone.

We look forward to welcoming you to Arlington in January!


Checklist & Reminders





Monday, December 30, 2019

Monday, January 6, 2020

Wednesday, January 8, 2020

Market Schedule

Exhibitor Setup

Tuesday, January 7, 2020
By appointment only

Wednesday, January 8, 2020
8:00am – 8:00pm

Thursday, January 9, 2020
7:00am – 9:00am

Market Hours

Thursday, January 9, 2020
9:00am – 6:00pm

Friday, January 10, 2020
9:00am – 3:00pm

Exhibitor Move Out

Friday, January 10, 2020
3:00pm – 7:00pm


AT&T Stadium
1 AT&T Way,
Arlington, TX 76011


Please contact our operations team with any questions about your exhibit set-up:

Bruce Wilson

Barbara Stroup
770-559-0293 ext. 4

Sammie Baker
770-559-0293 ext. 2



General Information

General Service Contractor: Labor, freight and booth furnishings
Booth Services: Direct Links
Registration & Badges

Lead Retrieval
To order Lead Retrieval, go online to to place your order or fill out this Lead Retrieval Order Form and email or mail back to the QMS office. Please place your orders by December 7, 2019 to receive the lowest rates. Please contact Kelsey Wigley at QMS, with questions or order forms.


QMS Services, Inc.
6840 Meadowridge Court
Alpharetta, GA 30005
Exhibitor Booth Inclusions

All booths are sold as raw space only with a contracted OPTION for you to add a drape package when you are booking your booth space.

Furniture, including table & chairs, nor temporary flooring, including carpet, is included in your booth fees.

Your booth fee includes
      • Floor decal with company logo
      • Customized marketing invitations
      • Red Carpet Club nominations for your top 25 accounts

If you need to order drape, marketing invitations and RCC nominations, please contact Sammie Baker

Official Show Contractors
General Service Contractor Shepard Exposition Services
Electrical Edlen
Catering Legends Catering
Registration QMS Registration
Lead Retrieval QMS Registration
Exhibitor Insurance Insurance4Exhibitors
Housing Connections Housing

Hotels & Travel

Reserve Your Room

Connections Housing
Connections Housing is the only official housing provider for the Southwest Flooring Market. Please be aware of hotel scams. Reserve your room by December 17, 2019 to receive the group discounted rates.


Free Trolley Shuttle Services

Now, when you stay at any participating hotel in Arlington’s entertainment district and within the official Housing Block for the Southwest Flooring Market, you can enjoy a no-fare trolley ride from your hotel to the AT&T Stadium! You get to avoid having to drive in the traffic that is part of what makes Arlington a city of vibrant change. Plus, you don’t have to pay parking fees.

Your trolley ride is for registered guests of participating hotels only. The ride is available fare-free. Just ask for your trolley pass at the front desk of your hotel.

The Arlington Trolley is just one way we’ve worked to make sure that your visit to the Southwest Flooring Market is as hassle-free and fun as possible!

Trolley Schedule:

Thursday: January 9 | 7:00 AM – 10:00 AM (starting at the hotels) | 5:30 PM – 6:30 PM (starting at the Stadium)

Friday: January 10 | 8:00 AM – 10:00 AM (starting at the hotels) | 3:00 PM – 4:00 PM (starting at the Stadium)

Event Parking
Complimentary Event Parking is available in Lot 10 of the AT&T Stadium. The entrance to the market is at Door K. Lot 10 is off of Randol Mill Rd between AT&T Way.

Rental Cars

Learn more about available rental car options.


In-Booth & Event Catering

Click to review the 2020 SWFM Catering Menu.

Click to download the 2020 Catering Order Form. ALL ORDERS ARE DUE BY 5 PM ON DECEMBER 16, 2019.

Please send all orders to:

Kwanjai Stone | Catering & Special Events Manager | LEGENDS

O: 817.892.4581 | C: 817.793.8379 |

Payments due by December 20.

Host an appetizer or offer drink tickets to customers during Happy Hour on the market floor, January 9 from 3-6 PM.

A buffet lunch will be served on Day 1, January 9, and Day 2, January 10 of market in the Main Club North. Lunch Tickets are available for purchase at $38.52 a person. Table reservations at select times may also be made on a first-come-first-serve basis.

Shipping & Market Move-In

Advanced Shipping

Save Time & Money
Send your freight to the advance warehouse to ensure a timely delivery.

      • December 12, 2019: First day of warehouse shipments without a surcharge
      • December 30, 2019: Last day for warehouse shipments without a surcharge
      • January 3, 2020: Last day for warehouse deliveries
Advanced Shipping Address

[Exhibiting Co. Name & Booth Number]
Southwest Flooring Market
c/o Shepard Exposition c/o UPSF c/o Crane
4050 Valley View Ln. Ste 100
Irving, TX 75038

Click, HERE, to download advanced shipping labels. View the full exhibitor kit, HERE.

Login to check material handling rates on market shipments:

Direct Shipping
Direct Shipping Address

Southwest Flooring Market
c/o Shepard Exposition Services
[Exhibiting Co. Name & Booth Number]
Southwest Flooring Market
One AT&T Way
AT&T Stadium Arlington, TX 76011

Login to check material handling rates on market shipments:

Outbound Shipments

Outbound Shipments

Please find details and forms regarding shipments in the Shipping Documents included in your Shepard Exhibitor Kit.

Move-In & Delivery on Market Days

Know Before You Move-In

Exhibitors once you are badged and are looking to bring in any additional booth materials, boxes, or bags on Market Days, you will have express access though the K1/2 door.  Packages, boxes nor bags are allowed to enter through the Registration Area located inside the K Main Entrance Door.  Look for the sign noting EXHIBITOR ENTRANCE ONLY (just to the right of the K ENTRY doors) for expedited entry if you are bringing in materials on Market Days.  REMEMBER: you must have your badge on at all times.


Branded Truck Parking

Parking Your Branded Truck at the AT&T Stadium

Branded Trucks will be parked in Lot 10. When you arrive to market, you will need to check in with the service center once you are ready to park and Shepard will show you where to stage your truck.


Target Plan

Please refer to your targeted move in schedule and plan to have your team register as they enter the building at the K1/2 entrance door.

Move In Date & Time
Exhibitor sending freight directly to the stadium cannot move in prior to the time noted on the target plan.

Are you looking to adjust your move in time?

Times maybe adjusted if freight is sent to the warehouse. Please contact Bruce Wilson in writing to request any change in your scheduled target move in.

POV: Privately Operated Vehicles Program

The AT&T Stadium will not allow any motorized vehicles to be operated by an exhibitor within the boundaries of the campus.

Pallet Program


Please find information regarding pallets in the Material Handling Documents of your Shepard Exhibitor Kit.

Caravan Service to Gulf Coast Flooring Market

Ship Your Items Straight to GCFM

Easy and cost-saving freight delivery to your next event! Shepard Logistics Services if offering exhibitors at the Southwest Flooring Market a caravan service to ship your freight to the Gulf Coast Flooring Market taking place in February. All shipments will be transported to the advanced warehouse located in Mobile, AL for delivery on January 16, 2020.

Included in the service will be:

  • Exceptional customer service and overall value
  • Priority empty stickers
  • Outbound shrink wrap at no charge
  • Competitive pricing

To sign up, please fill out the form, HERE. Please return back to

Caravan orders must be received by Wednesday, January 8th in order to guarantee service.

Please include the payment authorization form if you do not have a credit card on file with Shepard. Material handling fees are billed separately and are not included in the caravan service.


Electric, Water & Air

Electrical Service
Edlen is our official and ONLY electrical and lighting contractor that is licensed to work within the AT&T Stadium.

Please order your electrical as soon as possible and remember to include the location grid noted where you would like the power drop(s). Please place all orders by December 19, 2019.

If you have special needs or a question, please call Edlen customer services:

Edlen Electrical Exhibition Services
1201 Houston St.
Fort Worth, TX 76102
Phone: 817-698-4687
Fax: 817-698-4689

Email Edlen Electrical Exhibition Services

Click HERE to download order form.

Internet & Telecom

The AT&T Stadium has wireless internet. If a hard line is required, please contact Kwanjai Stone for pricing and availability.

Marketing: Tools for a successful market

Marketing Toolkit

Help your brand rise above the rest! Boost exposure with these promotional opportunities. Order your free marketing toolkit today.

Free Marketing Resources

  • Appointment Postcards
  • Custom Social Media Assets
  • Custom PDF Invite
  • Custom Email Invite
  • Custom Banner Ad
  • Company Online Profile
  • VIP Buyer Nominations
Paid Marketing Resources

  • Show Directory Ad
  • Sponsorships
  • Website Banner Ads
  • Newsletter Banner Ads
  • Email Sponsor
Free Promotional Opportunities

Sammie Baker
770-559-0293 ext. 2

Paid Promotional Opportunities

Contact Your Sales Rep

Interested in being featured on our social media or website? Email images, copy, & a testimonial to for free exposure!


Stand out from the crowd!
Sponsorships help set you apart from the pack and stand out as an industry leader. Sponsors are acknowledged on the Southwest Flooring Market website, within all attendee marketing materials, within our on-site graphics and featured in the registration portal and the show program.

Park Your Branded Vehicle!

Exhibitors have been given the opportunity to park their skinned trucks and vehicles outside the main entrance of the AT&T Stadium during market for no additional cost.

Red Carpet Club: VIP Nominations

Take advantage of our top marketing program.
You, as an exhibitor, are able to wine and dine your top buyers at the Red Carpet Club at the SW Flooring Market! The top 250 accounts are nominated by our exhibitors to be invited to the prestigious Red Carpet Club and enjoy:

      • Personalized invitations to the show
      • Free Wi-Fi
      • Complimentary food and beverages
      • And More!
There is no charge for participating in this program and all lists are kept private.

Nominate your top buyers
Download the Red Carpet Club Nomination Form to help set up your Red Carpet Club list.

Please submit any questions and all list entries to:

Sammie Baker
770-559-0293 ext. 2

Donations to Green Oaks School

Donate your flooring products after market.
This year the Southwest Flooring Market has partnered with Green Oaks School to accept donations at the end of market. You, as an exhibitor, are encouraged to donate products on-site rather than throw them away! Green Oaks School specializes in adult learning for individuals with intellectual disabilities.

      • Click HERE to learn more about Green Oaks.

Sign Up To Donate
Submit the donation form to confirm your donation.

Exhibitors are encouraged to donate rather than throw away products on-site. Exhibitors must completely dismantle and stack flooring onto the donation pallet, label the product with our CHARITY DONATION label and we will take it from there.

REMEMBER: your booth area must be clean and clear of all product after market in order to avoid post market cleaning charges as outlined in your exhibitor services kit posted within the Exhibitor Zone.

Rules & Regulations

Labor Rules & Jurisdiction

Please download and submit the SWFM Labor Rules & Jurisdiction Form

      • Labor
        Texas is a “right-to-work” state. Exhibitor personnel may set up their own exhibits if so desired using their own non powered tools and full time company personnel. Union Labor is available to assist in the installation and dismantling of exhibit booths. Exhibit labor, freight and rigging labor, electricians and plumbers can be arranged for at established rates, using the enclosed order forms.
      • Exhibit Labor Jurisdiction
        Exhibitors may erect or dismantle their own exhibits provided they utilize their own fulltime company personnel. All hired labor must come from the union supplied labor. They may be employed by completion of labor forms enclosed in this manual. Union Labor is not required to put your products on display, to open cartons containing your products, nor to perform testing, maintenance or repairs on your products.
      • Material/Freight Handling Jurisdiction
        Shepard Exposition Services has the responsibility of receiving and handling all exhibit materials and empty crates that comes in via over the road carriers. It is Shepard’s responsibility to manage docks and schedule vehicles for the smooth and efficient move-in and move-out of the exhibition. Shepard will not be responsible, however, for any materials they do not handle. Exhibitors may unload their own privately owned vehicles provided they do not use any material handling equipment (forklifts, dollies, flat beds, pallet jacks, etc.) Vehicles must not be left unattended at the loading areas. Any unattended vehicles will be towed at the owner’s expense. The Fire Marshal absolutely prohibits the storage of empty containers in the exhibit hall. Arrangements have been made with Shepard Exposition Services to store empty crates. Please refer to the Material Handling Information sheet in this service manual for the handling of empties, disposal of skids, etc.
      • Gratuities/Breaks
        Tipping is expressly prohibited. This includes such practices as giving money, merchandise, or other special consideration for services rendered. Do not give coffee breaks other than mid-morning and mid-afternoon, when the union has a 15 minute paid break. Meal breaks are one hour. Any attempt to solicit a gratuity by an employee for any service should be reported immediately to Shepard Exposition Services.
      • In General
        Exhibitors do not have to respond to grievances or complaints from union and trade personnel with respect to work jurisdictions. Please refer all such disputes and/or questions to Shepard management personnel immediately.
      • Safety
        Safety of everyone working in the hall is of our utmost concern at all times. Standing on chairs, tables and other rental furniture is prohibited. This furniture is not engineered to support your standing weight. Shepard Exposition Services cannot be held responsible for injuries or falls caused by the improper use of this furniture. If assistance is required in assembling your booth, please order labor on the Labor Order Form included in this manual and the necessary ladders and tools will be provided.
Exhibitor Appointed Contractors

Please find the Exhibitor Appointed Contractor form on Page 7 of the SWFM Shepard Exhibitor Kit. Please complete and submit form to Shepard by December 12, 2019.