At this time of global concern, the health and safety of our communities, customers, and team members are of the utmost importance to us, and we are committed to the overall well-being of the industry. We understand the impact COVID-19 is having on those who surround us and are fully committed to supporting those in our community. Know that you are not alone as we face this crisis together. Click here to read about the measures we're taking to make our markets safer.
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Exhibitor Zone

Everything you need to know to exhibit at market
Welcome to the Exhibitor Zone

Our goal is to help you have a well organized and successful market.

All mandatory forms, supplier order forms as well as market information can be found in this zone.*

*We are working on this page to bring you updated information in regards to our new April date pattern.  Please check back soon to place your order or inquire about services for the Southwest Flooring Market.

We look forward to welcoming you to Arlington in April!


Checklist & Reminders

Act Now

Pre-Show Reminders

  • October 2020 – April 2021: Market Your Booth Presence On Social Media
  • Send Invites Through Dealer Invites Program


Act Now

Act Now

Wednesday, February 3, 2021


Thursday, March 11, 2021

Thursday, March 18, 2021

Wednesday, March 31, 2021

Monday, April 5, 2021


Market Schedule

Exhibitor Setup

View the Target Move-In Plan to see your scheduled move-in time.

Monday, April 5, 2021
1:00pm – 6:00pm

Tuesday, April 6, 2021
8:00am – 6:00pm

Wednesday, April 7, 2021
8:00am – 8:00pm*

*All Exhibitors are required to be set and show ready no later than 4:00 PM on Wednesday, April 7, 2021. On Wednesday, April 7 at 4:30 Shepard will begin removing floor protection, begin required cleaning and sanitation of public Market areas, and exhibitor ordered cleaning and sanitation. Please plan your install accordingly.

Thursday, April 8, 2021
7:00 am – 8:00 am

Market Hours

Thursday, April 8, 2021
9:00am – 7:00pm
*8:00am – 9:00am reserved for at-risk attendees

Friday, April 9, 2021
9:00am – 2:00pm
*8:00am – 9:00am reserved for at-risk attendees

Exhibitor Move Out

Friday, April 9, 2021
2:00pm – 10:00pm


AT&T Stadium
1 AT&T Way,
Arlington, TX 76011


Please contact our operations team with any questions about your exhibit set-up:

Barbara Stroup
770-559-0293 ext. 4

Sammie Baker
770-559-0293 ext. 2



General Information

General Service Contractor: Labor, freight and booth furnishings
Booth Services: Direct Links

Please refer to the Shepard Full-kit for more information. Due to new building requirements and in accordance to capacity regulations, all exhibitors MUST submit their Material Handling order form.  This will allow the building and Shepard to properly schedule on-site shipments in order to regulate the docks and move in doors.

      • Full Exhibitor Kit
      • Pallet Rates
      • Target Information
      • Shepard Logistics Order Form
      • Temporary Flooring Guidelines
      • Standard Furnishings
      • Payment Authorization Form
      • Terms & Conditions
      • COVID Cancellation Policy
      • Third Party Payment Authorization
      • Exhibitor Appointed Contractor
      • Outbound Material Handling Form
      • Cleaning
      • Signs and Graphics
      • Display Labor
      • Custom Exhibit Flyer
Mandatory Forms
Certificate of Insurance


Forms to be directly sent to

Click here for instructions on how to set up your insurance certificate.

If you do not have an insurance company and need a resource, please click here to purchase your market insurance certificate.

Registration & Badges

PRE-REGISTRATION REQUIRED: To facilitate a safe environment and to manage traffic flow and physical distancing, attendees and exhibitors are required to pre-register for the 2021 Southwest Flooring Market. All attendees and exhibitors are required to agree to the Flooring Markets Attendance agreement & Code of Conduct Policy. Upon entry to market each day, all exhibitors and booth staff will be required to complete a mobile health screening through the HealthShield Bot (this is a simple link on your phone with health screening questions).

BADGE LIMIT: Due to new standards for safe, physical distancing, exhibitors will be limited on the number of staff badges based on their space size.  For every 100 sq. ft. in an exhibit space, 2 exhibitors will be allowed. If you have booth set-up personnel who are not attending market days, do not include them on your pre-registration. Booth set-up personnel will be issued special wristbands to access the building on set-up day(s).  If you have any questions or concerns, please contact Sammie Baker at

VIP List
Exhibitors are encouraged to submit a list of their top 100 buyers to receive priority treatment and a personal invitation to market. Exhibitors who participate in the VIP program and submit a minimum of 100 buyers will receive $100 in drink tickets, a bolded listing in the market directory, and 1 complimentary social media post of the content of their choice. Click here to download a template. All lists to be submitted to

Lead Retrieval
To order Lead Retrieval, go online to to place your order or fill out this Lead Retrieval Order Form and email or mail back to the Eleventh & Gather office. Please place your orders by Wednesday, February 3, 2021 to receive the lowest rates. Rates will increase after February 3, 2021. Please contact Kelsey Stenson at QMS, with questions or order forms.

Lead Retrieval Flyer

Eleventh & Gather
6840 Meadowridge Court
Alpharetta, GA 30005
Exhibitor Booth Inclusions

All booths are sold as raw space only with a contracted OPTION for you to add a drape package when you are booking your booth space.

Furniture, including table & chairs, nor temporary flooring, including carpet, is included in your booth fees.

Your booth fee includes:
      • Floor decal with company logo
      • Customized marketing tools and invitations
      • VIP buyer nominations for your top 100 accounts

If you need to order drape or marketing tools, please contact Sammie Baker.

Official Show Contractors
General Service Contractor Shepard Exposition Services
Electrical Edlen
Catering Legends Catering
Registration Eleventh & Gather Registration
Lead Retrieval Eleventh & Gather Registration
Exhibitor Insurance Insurance4Exhibitors
Housing Connections Housing


Hotels & Travel

Reserve Your Room

Connections Housing
Connections Housing is the only, official housing provider for the Southwest Flooring Market. Please be aware of hotel scams.

Make your reservations by March 11, 2021 in order to receive the special group rates.

For any questions or concerns, please contact Connections Housing 9AM – 6PM (EST) Monday- Friday at 404-842-0000, or email at

Event Parking

Complimentary Event Parking is available in Lot 10 of the AT&T Stadium. The entrance to the market is at Door K. Lot 10 is off of Randol Mill Rd between AT&T Way.

Rental Cars

Learn more about available rental car options.


In-Booth & Event Catering
AT&T Stadium In-Booth Catering Preparation & Service Guidelines

We are aware that you have concerns regarding in-booth catering, so we’ve reached out to the AT&T Stadium to ask them about back and front of house safety and food prep practices. Please take a moment and read the attached COVID-19 document.

Here are the 2021 Catering Menus. All Catering orders are due by TBD.

Please submit in-booth catering orders and questions to:

Chasity Abner
Catering & Special Events Manager

Pre-boxed lunches will be available for purchase for move-in and market days. Drink tickets will also be available for purchase. Please click on the form below to place orders for boxed lunches and drink tickets.

Shipping & Market Move-In

Advanced Shipping

Material Handling

Due to new building requirements and in accordance to capacity regulations, all exhibitors MUST submit their Material Handling order form.  This will allow the building and Shepard to properly schedule on-site shipments in order to regulate the docks and move in doors.

View the Pallet Rates form to take advantage of the material handling rates.

Save Time & Money
Send your freight to the advance warehouse to ensure a timely delivery.

      • TBD: First day of warehouse shipments without a surcharge
      • TBD: Last day for warehouse shipments without a surcharge
      • TBD: Last day for warehouse deliveries
      • TBD: First day freight can arrive at market facility
Advanced Shipping Address

[Exhibiting Co. Name & Booth Number]
Southwest Flooring Market
c/o Shepard Exposition c/o UPSF c/o Crane

Click, HERE, to download advanced shipping labels. View the full exhibitor kit, HERE.

Login to check material handling rates on market shipments:

Direct Shipping
Direct Shipping Address

Southwest Flooring Market
c/o Shepard Exposition Services
[Exhibiting Co. Name & Booth Number]
Southwest Flooring Market
One AT&T Way
AT&T Stadium Arlington, TX 76011

Login to check material handling rates on market shipments:

Freight cannot arrive directly before TBD

Outbound Shipments

Outbound Shipments

Please view the Outbound Shipments form. Please find additional details and forms regarding shipments included in your Shepard Exhibitor Kit.

Move-In & Delivery on Market Days

Know Before You Move-In

Exhibitors once you are badged and are looking to bring in any additional booth materials, boxes, or bags on Market Days, you will have express access though the K1/2 door.  Packages, boxes nor bags are allowed to enter through the Registration Area located inside the K Main Entrance Door.  Look for the sign noting EXHIBITOR ENTRANCE ONLY (just to the right of the K ENTRY doors) for expedited entry if you are bringing in materials on Market Days.  REMEMBER: you must have your badge on at all times.


Branded Truck Parking

Parking Your Branded Truck at the AT&T Stadium

Branded Trucks will be parked in Lot 10. When you arrive to market, you will need to check in with the service center once you are ready to park and Shepard will show you where to stage your truck. Reserve your spot by filling out the form below.


Target Plan

Please refer to your targeted move in schedule and plan to have your team pre-registered they enter the building at the K1/2 entrance door.

Please view the Target Information & Forms.

Move In Date & Time
Exhibitor sending freight directly to the stadium cannot move in prior to the time noted on the target plan.

Are you looking to adjust your move in time?

Times may be adjusted if freight is sent to the warehouse. Please contact Barbara Stroup in writing to request any change in your scheduled target move in.

POV: Privately Operated Vehicles Program

The AT&T Stadium will not allow any motorized vehicles to be operated by an exhibitor within the boundaries of the campus.

Pallet Program


Please find information regarding pallets in the Pallet Rates Document of your Shepard Exhibitor Kit.


Electric, Water & Air

Electrical Service
Edlen is our official and ONLY electrical and lighting contractor that is licensed to work within the AT&T Stadium.

Please order your electrical as soon as possible and remember to include the location grid noted where you would like the power drop(s). Please place your orders by March 18, 2021. Order online at If you placed a previous order before the April date change, your order has been automatically transferred to the new dates

SWFM 2021 Electrical Flyer

If you have special needs or a question, please call Edlen customer services:

Edlen Electrical Exhibition Services
1201 Houston St.
Fort Worth, TX 76102
Phone: 817-698-4687
Fax: 817-698-4689

Email Edlen Electrical Exhibition Services

Internet & Telecom

The AT&T Stadium has wireless internet. If a hard line is required, please contact Chasity Abner for pricing and availability.

Chasity Abner
Catering & Special Events Manager

Marketing: Tools for a successful market

Marketing Toolkit

Help your brand rise above the rest! Boost exposure with these promotional opportunities. Order your free marketing toolkit today.

Free Marketing Resources

  • Appointment Postcards
  • Custom Social Media Assets
  • Custom PDF Invite
  • Dealer Invites Landing Page
  • Dealer Invites Email Template
  • Dealer Invites Banner Ad
  • Company Online Profile
  • VIP Buyer Nominations

Paid Marketing Resources

  • Show Directory Ad
  • Sponsorships
  • Website Banner Ads
  • Newsletter Banner Ads
  • Email Sponsor
Free Promotional Opportunities

Sammie Baker
770-559-0293 ext. 2

Paid Promotional Opportunities

Contact Your Sales Rep

Interested in being featured on our social media or website? Email images, copy, & a testimonial to for free exposure!


Stand out from the crowd!
Sponsorships help set you apart from the pack and stand out as an industry leader. Sponsors are acknowledged on the Southwest Flooring Market website, within all attendee marketing materials, within our on-site graphics and featured in the registration portal and the show program.

Park Your Branded Vehicle!

Exhibitors have been given the opportunity to park their skinned trucks and vehicles outside the main entrance of the AT&T Stadium during market for no additional cost.

VIP Nominations

Take advantage of our top marketing program.
You, as an exhibitor, are able to give your top buyers priority treatment! Exhibitors are able to provide a list of their top 100 buyers to receive a personal invite to market plus priority treatment. Click here to download a template.

Exhibitors who participate will receive $100 in market drink tickets, a bolded listing in the market directory, and 1 complimentary, exclusive social media post of the content of their choice.

There is no charge for participating in this program and all lists are kept private.

Please submit any questions and all list entries to:

Sammie Baker
770-559-0293 ext. 2

Rules & Regulations

Labor Rules & Jurisdiction

Please download and review the Terms & Conditions.

Exhibitor Appointed Contractors

Please view the Exhibitor Appointed Contractor form. Please complete and submit form to Shepard by Tuesday, March 9, 2021.