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2020 Information & Rates

See more buyers. Sell more flooring.

We invite you to exhibit in the 2020 Southwest Flooring Market (SWFM) at the AT&T Stadium.

Inside Southwest Flooring Market

Dallas has become one of the leading buying markets of the flooring industry.

Exhibitors value regional markets because they are able to gain exposure with strong buyer attendance, take advantage of low exhibit costs, and accomplish a high ROI. The top reasons companies exhibit at the Flooring Markets are:

  • Sales lead generation
  • Brand building
  • Relationship management

The exhibit floor comprises 70% manufacturers and 30% distributors.

For 2020, buyers are going to see three times the number of exhibitors they saw in 2019. Most of the DFW-area exhibitors from past years, as well as a lot of new companies to the region, are exhibiting at the SWFM 2020.

Product Categories include:
  • Carpet
  • Rugs
  • Hardwoods
  • Engineered hardwoods
  • Tile
  • Laminate
  • Resilient LVP
  • Resilient LVT
  • Stone
  • Tools & Equipment
  • Technology
  • Installation products
  • Underlayment
  • Carpet sewing machines
  • Supplies
Exhibition Sales

Please contact your sales representative today to discuss your space needs:

Kathy Sullivan
Email Kathy
770-559-0293 ext. 9

Angela O’Reilly
Email Angela
770-559-0293 ext. 3

Space Information

From a fully customized exhibit to a turnkey solution, the Southwest Flooring Market offers several options to meet your needs.

Our focus is on organizing a first-class event that won’t break the bank! Our rates are half of the other flooring shows across the U.S. because we want exhibitors to realize a high return on their investment.


In order to keep exhibitors’ ROI as high as possible, we offer the most competitive rates in the industry.

Each booth at the Southwest Flooring Market is sold as raw space. Exhibitors are encouraged to bring their own equipment and displays. You can also order your booth equipment through our general service contract, Shepard (see exhibitor kit).

Drape Packages

$1.99 per linear foot: for linear booths that are 10′ deep, two 33″ high side walls and one 8′ back wall will be draped in white. For booths larger than 10′ in depth, side walls and back walls will be 8′ high with white drape.

Carpet or flooring is not required, but it is encouraged for the comfort of your staff and visitors to your booth since the trade show floor is concrete.

Payment Schedule

Once your space has been confirmed through the contracting process, a 50% deposit will be due with the contract to secure the space. Final payments will be due on September 1, 2019. After September 1, 2019, all booths must be paid in full at the time of contracting.

  • 50% due with contract
  • 50% final payment due September 1, 2019

Space Rates

All exhibition spaced prices sold in square feet

3000+ sqft


2000-2999 sqft


1200-1999 sqft


700-1199 sqft


300-699 sqft


100-299 sqft

*Note: All booths sold as raw space

Market Schedule

Exhibitor Set-Up: Tuesday, January 7, 2020

By appointment only

Targeted Exhibitor Move-in

Exhibitor Set-Up: Wednesday, January 8, 2020

8:00am – 8:00pm

Exhibitor Move-in and Registration

Market Day 1: Thursday, January 9, 2020

7:00am – 9:00am

Exhibitor Move-in and Registration

8:45am – 9:00am

Opening Session, Main Market Entrance

  • For Those About To Rock 2020 – We Salute You! – John Weller, Chief Innovation Officer at FloorForce

9:00am – 6:00pm

Market Hours

  • @3:00pm – 6:00pm: HAPPY HOUR Located throughout the market floor

Market Day 2: Friday, January 10, 2020

8:45am – 9:00am

Opening Session, Main Market Entrance

  • For Those About To Rock 2020 – We Salute You! – John Weller, Chief Innovation Officer at FloorForce

9:00am – 3:00pm

Market Hours

3:00pm – 7:00pm

Exhibitor Move-Out

  • All exhibits must be cleared by 7:00 pm