Know Before You Go
A quick list of things to be aware of for a successful show.We are very exited you will be joining us for the 2020 Southwest Flooring Market at the AT&T Stadium on January 9-10. In preparation for market, please make sure you are aware of the following items:
- The market will take place along the club level of the AT&T Stadium.
- Venue address:
- AT&T Stadium | 1 AT&T Way, Arlington, TX 76111
- Registration badge bar-code confirmations will be sent to you the week of market. Bring a copy (either paper or mobile) of the confirmation with you in order to expedite your entry.
- Complimentary parking is available to all Flooring Market attendees. Please park in Lot 10. Parking is always complimentary at private events at the AT&T Stadium!
- The main entrance for SWFM is located at Door K, which is adjacent to Parking Lot 10. If you exit from another door, you may only re-enter at the K-door.
- Please pick up your badge at registration, which is located inside the SWFM main entrance at Door K.
- Mohawk Dealers- please pick up your badges at the Main SWFM Registration.
- As any other event held in a stadium, there are a few rules to follow!
- NO boxes, roller bags, or large bags will be allowed in the stadium.
- NO outside food or beverage can be brought into the stadium.
- A Coat check will be available at no cost and is located near registration. No bags are allowed in, nor allowed to be stored at the stadium.
- No suitcases will be stored in the stadium. – If you check out of your hotel before coming to the market, please leave your suitcase with your hotel valet.
- Wear comfy shoes! With so much to see and do during market, we recommend dressing for comfortability.
- Market Hours:
- January 7, 2021 | 9:00am-6:00pm
- January 8, 2021 | 9:00am-3:00pm
- Food Options: A concession stand, located near booth 240, offers food for sale – salads, wraps, burgers and beverages. Appetizers will be offered during Happy Hour, January 9 from 3:00-6:00 pm. A map of the food locations will be available in the market directory.
- Happy Hour will be taking place on opening day, January 7th from 4-6 PM on the market floor. Drinks and appetizers will be available in various locations throughout the market floor.
- Exhibitor List & Floor Plan: CLICK HERE. Contact your favorite suppliers individually to set an appointment and plan your market schedule.
- Your 2020 Flooring Dealer Playbook – By attending market, you will receive exclusive access to the all-new 2020 Flooring Dealer Playbook. Bring your sales and marketing team so they can learn how to SELL MORE FLOORING. Click here to learn more.
- Limited Trolley Service will be available from Hotels included in the SWFM Block:
- Thursday: January 9, 7:00 AM – 10:00 AM (starting at the hotels) & 5:30 PM – 6:30 PM (starting at the Stadium)
- Friday: January 10, 8:30 AM – 10:00 AM (starting at the hotels) & 3:00 PM – 4:00 PM (starting at the Stadium)
- SWFM Block Hotels:
- Aloft Dallas Arlington: 2140 E Lamar Blvd, Arlington, TX 76006
- Courtyard Dallas Arlington: 1500 Nolan Ryan Expressway Arlington, Texas 76011
- Crowne Plaza Suites Arlington: 700 Avenue H E Arlington, TX 76011
- DoubleTree by Hilton Arlington: 1507 N Watson Rd Arlington, TX 76006
- Hawthorn Suites by Wyndham: 2401 Brookhollow Plaza Drive, Arlington, TX 76006
- Hilton Arlington: 2401 E. Lamar Blvd, Arlington, TX 76006
- Hyatt Place Dallas/Arlington: 2380 East Road to Six Flags, Arlington, TX 76011
- Live! By Loews Arlington: 1600 E Randol Mill Road, Arlington, TX 76011
- Sheraton Arlington: 1500 Convention Center Drive, Arlington, TX 76011
- Springhill Suites by Marriott: 1975 E. Lamar Blvd, Arlington, TX 76006

Registration Cost
2020 Attendee Registration
Registration for the Southwest Flooring Market is free. Avoid lines at the door by pre-registering online.
And, don’t forget to take advantage of our discounted hotel rates and group blocks when you arrange your stay!