At this time of global concern, the health and safety of our communities, customers, and team members are of the utmost importance to us, and we are committed to the overall well-being of the industry. We understand the impact COVID-19 is having on those who surround us and are fully committed to supporting those in our community. Know that you are not alone as we face this crisis together. Click here to read about the measures we're taking to make our markets safer.
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Know Before You Go

A quick list of things to be aware of for a successful show.

We are very exited you will be joining us for the 2020 Southwest Flooring Market at the AT&T Stadium on January 9-10. In preparation for market, please make sure you are aware of the following items:

  • The market will take place along the club level of the AT&T Stadium.
  • Venue address:
    • AT&T Stadium | 1 AT&T Way, Arlington, TX 76111
  • Registration badge bar-code confirmations will be sent to you the week of market. Bring a copy (either paper or mobile) of the confirmation with you in order to expedite your entry.
  • Complimentary parking is available to all Flooring Market attendees. Please park in Lot 10. Parking is always complimentary at private events at the AT&T Stadium!
  • The main entrance for SWFM is located at Door K, which is adjacent to Parking Lot 10. If you exit from another door, you may only re-enter at the K-door.
  • Please pick up your badge at registration, which is located inside the SWFM main entrance at Door K.
  • Mohawk Dealers- please pick up your badges at the Main SWFM Registration.
  • As any other event held in a stadium, there are a few rules to follow!
    • NO boxes, roller bags, or large bags will be allowed in the stadium.
    • NO outside food or beverage can be brought into the stadium.
  • A Coat check will be available at no cost and is located near registration. No bags are allowed in, nor allowed to be stored at the stadium.
    • No suitcases will be stored in the stadium. – If you check out of your hotel before coming to the market, please leave your suitcase with your hotel valet.
  • Wear comfy shoes! With so much to see and do during market, we recommend dressing for comfortability.
  • Market Hours:
    • January 7, 2021 |  9:00am-6:00pm
    • January 8, 2021 | 9:00am-3:00pm
  • Food Options: A concession stand, located near booth 240, offers food for sale – salads, wraps, burgers and beverages. Appetizers will be offered during Happy Hour, January 9 from 3:00-6:00 pm. A map of the food locations will be available in the market directory.
  • Happy Hour will be taking place on opening day, January 7th from 4-6 PM on the market floor. Drinks and appetizers will be available in various locations throughout the market floor.
  • Exhibitor List & Floor Plan: CLICK HERE. Contact your favorite suppliers individually to set an appointment and plan your market schedule.
  • Your 2020 Flooring Dealer Playbook – By attending market, you will receive exclusive access to the all-new 2020 Flooring Dealer Playbook. Bring your sales and marketing team so they can learn how to SELL MORE FLOORING. Click here to learn more.
  • Limited Trolley Service will be available from Hotels included in the SWFM Block:
    • Thursday: January 9, 7:00 AM – 10:00 AM (starting at the hotels) & 5:30 PM – 6:30 PM (starting at the Stadium)
    • Friday: January 10, 8:30 AM – 10:00 AM (starting at the hotels) & 3:00 PM – 4:00 PM (starting at the Stadium)
  • SWFM Block Hotels:
    • Aloft Dallas Arlington: 2140 E Lamar Blvd, Arlington, TX 76006
    • Courtyard Dallas Arlington: 1500 Nolan Ryan Expressway Arlington, Texas 76011
    • Crowne Plaza Suites Arlington: 700 Avenue H E Arlington, TX 76011
    • DoubleTree by Hilton Arlington: 1507 N Watson Rd Arlington, TX 76006
    • Hawthorn Suites by Wyndham: 2401 Brookhollow Plaza Drive, Arlington, TX 76006
    • Hilton Arlington: 2401 E. Lamar Blvd, Arlington, TX 76006
    • Hyatt Place Dallas/Arlington: 2380 East Road to Six Flags, Arlington, TX 76011
    • Live! By Loews Arlington: 1600 E Randol Mill Road, Arlington, TX 76011
    • Sheraton Arlington: 1500 Convention Center Drive, Arlington, TX 76011
    • Springhill Suites by Marriott: 1975 E. Lamar Blvd, Arlington, TX 76006
Thank You to Our Premier Sponsors
Registration Cost

2020 Attendee Registration

Registration for the Southwest Flooring Market is free. Avoid lines at the door by pre-registering online.

And, don’t forget to take advantage of our discounted hotel rates and group blocks when you arrange your stay!