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Marketing Toolkit

Tools for a successful market

Exhibitors who have successful markets have two things in common:

They promote their participation to customers and prospects before market, and
they bring their “A” game to market.

You’ve made the decision to invest in exhibiting at market.  Now the real work begins. We’ve created a Marketing Toolkit to help you promote your presence at this year’s market.

Inside the SWFM Marketing Toolkit

Tips for success:

9 times out of 10 a buyer comes to market at the invitation of the exhibitors.  By promoting your presence at market, you are helping to ensure that your company will have a successful market.  Bring your A-game to market by showing your brand in a well-designed booth display, offer market incentives and entertain your customers with giveaways, food & beverages and more.

All assets are provided by Market Maker Events and you are free to edit and use the images as needed.

If you would like Market Maker Events to set these up for you, please fill out our Marketing Toolkit Assistance Form or contact Sammie Baker.

What’s included in the toolkit?

  • Customizable Landing Page, email template and banner images from FEATHR
  • 2 different types of logos (with and without dates and location)
  • 2 different sizes of banners (300×250 & 600×150)
  • 2 types of email signatures
  • 5 types of social media posts in 4 sizes (for Facebook, Linkedin, Instagram, and Twitter)
  • Customized PDF Invitation
Facebook Example
Twitter Example
Landing Page Example

Free appointment postcards

Prefer to mail your buyers an invitation? Exhibitors may order as many appointment postcards as they want – while supplies last. Place your order before October 1 to guarantee your quantity request.

Free Access to customizable marketing assets

Feathr is a digital marketing program offered to all exhibitors at the Southwest Flooring Market.  Exhibitors have free access to the customizable landing page, email template, and social media/banner images.

How It Works

Exhibitors will receive a template for creating their customizable landing page, where they can upload a description of their event, company logo and other show information.

When you’re ready to send to your customers, you upload your email list* and hit send. Your customers will then receive a personalized invitation to market. Exhibitors will also receive a similarly designed banner for posting on their website or social media.

*Lists are private between you and Feathr. Show management has no access to your lists.

Feathr is a great tool for promoting your event to customers.

We have found 80% of buyers come to trade shows because their supplier personally invited them to attend.

Not only does Feathr help with marketing tools, but also digital tracking. Exhibitors can track how their customers are interacting with their emails and landing page (email opens, website clicks, etc.)

Feathr Assistance

Need Any Assistance? We’re here to help.

Contact Sammie Baker at 770-559-0293 ext. 2 or email

Exhibitor Resources

Marketing Toolkit File Types & Downloads

Before you start to download files from our Marketing Toolkit, reference some expert advice and inspiration.

Who couldn’t use a little advice on how to have a better show? Below are article links that we have found to be helpful for past Exhibitors. Go forth and prosper!

Toolkit File Types

Vector Files (.ai & .pdf)

Files that you can edit and use for print applications – e.g., flyers and postcards.

Note: The file sizes were so large for these 3 file types that we had to separate them out into 2 separate downloads each.

Raster Files (.jpg & .png)

Files suitable for digital applications – i.e., email, websites, and social media.