Marketing ToolkitTools for a successful market
Exhibitors who have successful markets have two things in common:
They promote their participation to customers and prospects before market, and
they bring their “A” game to market.
You’ve made the decision to invest in exhibiting at market. Now the real work begins. We’ve created a Marketing Toolkit to help you promote your presence at this year’s market.
Inside the SWFM Marketing Toolkit
Tips for success:
9 times out of 10 a buyer comes to market at the invitation of the exhibitors. By promoting your presence at market, you are helping to ensure that your company will have a successful market. Bring your A-game to market by showing your brand in a well-designed booth display, offer market incentives and entertain your customers with giveaways, food & beverages and more.
All assets are provided by Market Maker Events and you are free to edit and use the images as needed.
What’s included in the toolkit?
- Customizable Landing Page, email template and banner images from FEATHR
- 2 different types of logos (with and without dates and location)
- 2 different sizes of banners (300×250 & 600×150)
- 2 types of email signatures
- 5 types of social media posts in 4 sizes (for Facebook, Linkedin, Instagram, and Twitter)
- Customized PDF Invitation
Landing Page Example
Free appointment postcards
Prefer to mail your buyers an invitation? Exhibitors may order as many appointment postcards as they want – while supplies last. Place your order before October 1 to guarantee your quantity request.
Free Access to customizable marketing assets
Feathr is a digital marketing program offered to all exhibitors at the Southwest Flooring Market. Exhibitors have free access to the customizable landing page, email template, and social media/banner images.
How It Works
Exhibitors will receive a template for creating their customizable landing page, where they can upload a description of their event, company logo and other show information.
When you’re ready to send to your customers, you upload your email list* and hit send. Your customers will then receive a personalized invitation to market. Exhibitors will also receive a similarly designed banner for posting on their website or social media.
*Lists are private between you and Feathr. Show management has no access to your lists.
Feathr is a great tool for promoting your event to customers.
We have found 80% of buyers come to trade shows because their supplier personally invited them to attend.
Not only does Feathr help with marketing tools, but also digital tracking. Exhibitors can track how their customers are interacting with their emails and landing page (email opens, website clicks, etc.)
Marketing Toolkit File Types & Downloads
Before you start to download files from our Marketing Toolkit, reference some expert advice and inspiration.
Who couldn’t use a little advice on how to have a better show? Below are article links that we have found to be helpful for past Exhibitors. Go forth and prosper!
- 4 Ways to Attract Attendees to your Trade Show Booth
- How to Have a Transactional Trade Show
- 13 Smart Ways to Stand Out at Your Next Trade Show
- How to Right-Size Your Exhibit for Maximum Productivity and Profit
- Larger Than Life: How to Make Small Exhibits Stand Out
- EXHIBITOR Magazine’s 31st Annual Exhibit Design Awards
Toolkit File Types
Vector Files (.ai & .pdf)
Files that you can edit and use for print applications – e.g., flyers and postcards.