Book directly with CONNECTIONS HOUSING and mention you are attending the Southwest Flooring Market.  DO NOT book with any agency as they have NO affiliation with SWFM.  SWFM housing has been contracted directly with Connections Housing.
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Why Attend?

Experience market and learn how you can SELL MORE FLOORING!

All of the latest products and trends in flooring under one very large roof.

Why should I attend the Southwest Flooring Market?

Are you ready to Sell More Flooring?

At the Southwest Flooring Market, not only is it one central hub for the flooring industry in the southwest, attendees come to the market each year to source the latest products, learn about new trends & technologies, develop mutually beneficial business relationships – all while having a bit of fun!

What will you get to do at the Southwest Flooring Market?

  • Preview hundreds of the industry’s newest and best-selling product lines at the first flooring event of the year.
  • Meet directly and build relationships with reps and suppliers in an intimate setting to help grow your business.
  • Enjoy complimentary buyer pre-registration and network with your peers in an experience like no other.
  • In addition to show specials and deals, win prizes at one of the many featured giveaways!
Attendee Benefits

Why do so many buyers prefer regional markets like ours?

More often than not, industry reps at your typical national event are actually the sales managers for the entire country, not just for that region. But at the Southwest Flooring Market, you can connect with the experts and get right down to business!

Your time is valuable, and we know you’d rather stay closer to home than take a risk on a show located at the other side of the country during what can lead to one drawn out month of tradeshow hopping. So let the Southwest Flooring Market bring the best and brightest together for you! You won’t miss a thing–our market simply makes it easier for you to find what you need, all in Arlington.

  • Meet with manufacturer reps and regional distributors who specialize in your region.
  • Source the newest products specific to the region and your business’s unique needs.
  • Find out what is driving consumer trends in your region and leverage them.
  • Learn valuable information on how to engage consumers in their markets.
Explore The Southwest Flooring Market

Join thousands of flooring professionals from every segment of the industry.

Experience the Southwest Flooring Market at the AT&T Stadium, home of the Dallas Cowboys.

Experience this iconic Arlington institution as well as the new Texas Live Entertainment Complex while you experience what the flooring industry’s top manufacturers, distributors and brands have to offer.

Venue & Area Amenities
  • Find a wide selection of restaurants and bars in the Texas Live Entertainment Complex.
  • Discover Arlington and Dallas night life and entertainment.
  • Experience the fourth largest stadium in seating capacity that the NFL has ever seen.

AT&T Stadium
1 AT&T Way,
Arlington, TX 76011

Registration Cost

2021 Attendee Registration

Registration is free. You will avoid long lines during market by pre-registering online.

Registration for the 2021 market will open in August 2020.

News & Insights

The latest flooring events, press and views from your southwest marketplace.

GCFM Pre-Show Checklist

Flooring Markets is kicking off the new decade with three of our most attended shows to date – starting with the Southeast Flooring Market (SEFM) January 7-8 in Atlanta, and the Southwest Flooring Market (SWFM) January 9-10 at AT&T Stadium in Texas. After those...

Dealer Mindset 2020

You’ve been hearing it for years – “Social media will be more important than ever in 201x!” Marketers around the world have picked up on the importance of digital marketing and its various platforms, but some industries have yet to follow suit. As more flooring...