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Flooring Dealer Playbook

A professional tool to help retailers & dealers sell more flooring in 2020.
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Want to reach new customers in your region and learn more about what’s caught their attention this year?

Introducing The 2020 Flooring Dealer Playbook

Exclusive to the Flooring Markets, The Playbook is a flooring professional’s guide to more leads and sales.

The Playbook will be offered FREE, at no additional cost to our dealers and retailers after they’ve checked in at the market of their choice. This free toolkit is full of videos, content, digital marketing materials, and much more to help you broaden your scope and sell more flooring.

The Playbook Press

Get an inside look at the wining marketing strategies and insights behind our playbook

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An Inside Look At Your Playbook Market Sessions

An Inside Look At Your Playbook Market Sessions

As 2019 winds down, flooring exhibitors around the country are gearing up to bring their latest and greatest products to the 2020 Flooring Markets, held this January and February in Atlanta, Dallas and Biloxi. Poised to be the largest in the market’s history, the 2020...

Dealer Mindset 2020

Dealer Mindset 2020

You’ve been hearing it for years – “Social media will be more important than ever in 201x!” Marketers around the world have picked up on the importance of digital marketing and its various platforms, but some industries have yet to follow suit. As more flooring...

Market Maker Events Introduces “The PlayBook”

Market Maker Events Introduces “The PlayBook”

Market Maker Events, organizer of the Flooring Markets, has teamed up with Floor Force, a premier marketing agency devoted to the flooring agency, to offer vendors and retailers a free sales kit when they attend one of the 2020 Flooring Markets. Exclusively designed...

Why Your Sales & Marketing Teams MUST Attend

Why Your Sales & Marketing Teams MUST Attend

Three Reasons Why a Retailer Should Bring Their Sales and Marketing Team to Market   With 2019 coming to a close and people all over the country winding-down for the year, we’re ramping up our efforts to get set for the 2020 Flooring Markets. Shaping up to be the...

Playbook Sessions


Day 1: Tuesday, January 7, 2020


11:00am – 11:30am

Increasing Flooring Margins while the Internet is Commoditizing Everything.

  • John Weller, Floor Force
John is a Co-Founder & the Chief Innovation Officer of FloorForce, the largest website and digital marketing company in the Flooring industry. Before launching FloorForce, John spent most of his career in Sales and Sales Management. A defining moment in his career was the day in 1994 when his boss handed him a beeper. He soon realized that technology allowed him to meet his customers expectations at almost the instant they needed him. From that day forward, he stayed one step ahead of his competitors and rose through the corporate ranks. Today John gets great satisfaction in developing digital solutions that help Flooring Dealers succeed.

11:45am – 12:15pm

100% RH Protection: Save Time & Money with 2 Traxx Options

  • Michael Lassetter, Traxx Corporation

Michael Lassetter currently Director of Sales for Eastern Region for Traxx Corporation, where he has been employed for the last 12 years. Michael has been in the flooring industry for 38 years with experience in Installation, product development, manufacturing, and Sales. Michael is a member of CFI, FCICA as well as other industry associations. When not working, Michael enjoys golf and motorcycle riding.

1:00pm – 1:30pm

Turning Your Family Flooring Business into a Household Name

  • Katie Tateishi, Floor Force
Katie is the VP of Enterprise at FloorForce, a digital marketing company for the flooring industry. Before FloorForce, Katie was the US and Global Media lead across SONOS and Ben & Jerry’s, at the award-winning advertising agency 360i. She is an expert in digital strategy and brand building. Katie is a long-distance runner, and has  completed two marathons.

1:45pm – 2:15pm

3:00pm – 6:00pm

Your Happy Hour Entertainment

  • Friends From College

Day 2: Wednesday, January 8, 2020

11:00am – 11:30am

From NFL Cheerleader to Flooring Dealer. My Story

  • Nichole Beyers, Floor Force
Nicole is the owner of Quality Carpet Outlet, a family run business that was started by her parents Robert and Cynthia Creadon in 1989. Nichole has an MBA and has held marketing roles in health care and insurance over the last 15 years where she lead go to market strategy.  She was also an NFL cheerleader for the Tampa Bay Buccaneers.

11:45am – 12:15pm

1:00pm – 1:30pm

What every Dealer can learn from my time at Google

  • Todd Saunders, Floor Force
Todd is the CEO at FloorForce, a digital marketing company for the flooring industry. Before FloorForce, Todd worked on the AdWords team at Google, where he helped local retailers generate more leads. He’s an expert in digital strategy & has had 100 foster brothers/sisters.

Wednesday, January 8, 2020


6:00pm – 9:00 pm

Mohawk Dealer Welcome Party Where: Texas Live! *Open to All Mohawk Dealers

Day 1: Thursday, January 9, 2020

8:45am – 9:00am

Opening Session, Main Market Entrance

  • For Those About To Rock 2020 – We Salute You!- John Weller, Chief Innovation Officer at FloorForce

9:00am – 6:00pm

Market Hours

  • @3:00pm – 6:00pm: HAPPY HOUR Located throughout the market floor

Day 2: Friday, January 10, 2020

8:45am – 9:00am

Opening Session, Main Market Entrance

  • For Those About To Rock 2020 – We Salute You!- John Weller, Chief Innovation Officer at FloorForce

9:00am – 3:00pm

Market Hours

Day 1: Thursday, February 13, 2020


11:00am – 11:30am

Increasing Flooring Margins while the Internet is Commoditizing Everything

  • John Weller, Floor Force
John is a Co-Founder & the Chief Innovation Officer of FloorForce, the largest website and digital marketing company in the Flooring industry. Before launching FloorForce, John spent most of his career in Sales and Sales Management. A defining moment in his career was the day in 1994 when his boss handed him a beeper. He soon realized that technology allowed him to meet his customers expectations at almost the instant they needed him. From that day forward, he stayed one step ahead of his competitors and rose through the corporate ranks.Today John gets great satisfaction in developing digital solutions that help Flooring Dealers succeed.

11:45am – 12:15pm

1:00pm – 1:30pm

Turning Your Family Flooring Business into a Household Name

  • Katie Tateishi, Floor Force
Katie is the VP of Enterprise at FloorForce, a digital marketing company for the flooring industry. Before FloorForce, Katie was the US and Global Media lead across SONOS and Ben & Jerry’s, at the award-winning advertising agency 360i. She is an expert in digital strategy and brand building. Katie is a long-distance runner, and has  completed two marathons.

1:45pm – 2:15pm

3:00pm – 6:00pm

Your Happy Hour Entertainment

  • Shabram & The Fam

Day 2: Friday, February 14, 2020

11:00am – 11:30am

From NFL Cheerleader to Flooring Dealer. My Story

11:45am – 12:15pm

1:00pm – 1:30pm

What every Dealer can learn from my time at Google

  • Todd Saunders, Floor Force
Todd is the CEO at FloorForce, a digital marketing company for the flooring industry. Before FloorForce, Todd worked on the AdWords team at Google, where he helped local retailers generate more leads. He’s an expert in digital strategy & has had 100 foster brothers/sisters.