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Why You Should Have F&B In Your Booth Space

When participating in market, it is so important to take advantage of every opportunity to provide buyers with a better experience. Adding food & beverage to your booth space is a way to add a little something extra to your exhibit at the SE Flooring Market.


We asked Nicholas E. Walker, CC, Culinary Director & Executive Chef at Cobb Galleria Centre and Cobb Energy Performing Arts Centre why he thinks it is so important to have catering service in your exhibit space.


Not only will offering food & beverage in your booth give buyers a memorable experience, but it will also help your company stand out in 3 distinct ways:

  1. By First Impressions – By showcasing food and beverage within your space you show the attendees that you are there to engage with them and you care about being active and present by providing something more.
  2. By Drawing Attention – Offering special food and drinks brings attention to your space and allows for an easy ice breaker when speaking with new clients or just the passer by.

  3. By Building Retention – By keeping clients and attendees in the space longer and giving them more time to absorb your brand or message, buyers will remember you more. Giving attendees something special like food and drink will allow them to associate that experience with your company.


Learn more about the advantages of in-booth catering here:



We look forward to seeing Chef Nicholas Walker in Atlanta this January!



Each of our Flooring Markets will be kicking off Day One with a Opening Day Happy Hour from 3:00 PM – 6:00 PM.  Increase booth traffic by hosting a bar and appetizer, plus we will advertise your participation leading up to the market! Click here to learn more.



Interested in Catering For Our Dallas & Biloxi Markets?

For your special catering requests in Dallas, please reach out to Kwanjai Stone

For our Gulf Coast Market Happy Hour in Biloxi, Lauren is looking forward to hearing from you- Lauren Taylor